书名：Nike: Better is Temporary耐克:好无止境

作者：Sam Grawe 

出版社名称：Phaidon Press 

出版时间：2021 

语种：英语 

ISBN：9781838660512 

商品尺寸：23.2 x 3.2 x 31.4 cm 

包装：精装

页数：320（以实物为准）

对于耐克的粉丝，以及对设计、时尚、运动、创意合作感兴趣的人，以及如何创造一个成功的、创新的、推动边界的业务的人来说，提供了基本的阅读资料，这本书采用了耐克的核心设计方法，书皮采用透明的PVC夹克包装，在丝网印刷封面上进行密封，封面采用耐克专有的荧光黄和超冲压粉红两种颜色重叠印刷，具有耐克zui具行业定义和全球知名度的创新，草图，原型，和昙花一现说明了该公司如何培养跨体育和创意领域的关系，以加快创新和设计

A fascinating and candid exploration into the design ethos of the world’s most famous and innovative sportswear brand.

For more than half a century, Nike has playeda pivotal role in the evolution of design andinnovation in sport, producing some of the mosticonic footwear, apparel, and ad campaigns inindustry history. With exclusive access to Nike’sworld headquarters and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection. At Nike, the desire to be the best is a journey, not a destination–better is always temporary.-Sam Grawe is a writer, editor, creative director,and brand consultant based in the San FranciscoBay Area. He was previously global brand directorfor Herman Miller and prior to this, he served aseditor-in-chief of Dwell magazine.

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