目录

●Chapter 1 Entrepreneurship and Setting Up a Business
Text A The Founder's Diemma
Text B Three Lessons for Entrepreneurs from inside Alibaba's Taobao University
Text C How the Best Entrepreneurs Succeed
Chapter 2 Organizational Structure
Text A Building the Al-Powered Organization
Text B Starbucks Coffee's Organizational Structure & Its Characteristics
Text C General Electric's Organizational Structure for Diversification
Chapter 3 Managing by Objectives
Text A Management by Whose Objectives?
Text B Goal Setting Case Study
Text C McKinsey and Co. Case Study Summary
Chapter 4 Strategic Management
Text A The Core Competence of the Corporation
Text B Strategic Management of eBay
Text C Apple's Profitable but Risky Strategy
Chapter 5 Finding and Keeping the Best Employees
Text A How to Keep Your Best Employes:Developing an Efective Retention Policy
Text B Is Twitter's Retention Strategy Enough to Attract Top Talent?
Text C Increasing Employee Retention Through Experience
Chapter 6 Motivating Employees
Text A Maslow's Hierarchy of Needs Theory
Text B An Inside Look at Google's Best Employee Perks
Text C How to Inspire & Motivate Chinese Employees
Chapter 7 Leadership Behawiors and sles
Text A Leacdership That CGets Results
Text B Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays
Text C Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution
Chapter 8 Business Communication
Text A Leadership lis a Conversation
Text B Business Communication Case Study: Reef & Rainforest
Text C Business Communication Case Study.Knee Walker Central
Chapter 9 The System and Process of Controlling
Text A The Control Function of Management
Text B Effective OEC Management Control at China Haier Group
Text C Balanced Scorecard of Volkswagen Group
Chapter 10 Production and Operations Management
Text A The Principles of Scientific Management
Text B Operations Management in McDonald's
Text C Waimart and Its Operations Management Success
Chapter 11 Understanding Market and Customers
Text A From Sales Obsession to Marketing Effectiveness
Text B Coca-Cola CRM Case Study
Text C Porter's Five Force Analysis of Huawei and the Smartphone Industry
Chapter 12 Financial Management
Text A The Role of Financial Management
Text B Financial Management of Johnson and Johnson (JNJ)
Text C The Role of Financial Management in the Healthcare Industry
Chapter 13 Business Ethics and Corporate Social Responsibility
Text A Corporate Social Responsibility Theories:Mapping the Territory
Text B Do Conficts Afect a Companys Corporate Social Responsibility Policy?
Text C 6 Socially Responsible Companies to Aplaud
Chapter 14 Cross-Cultural Management
Text A Cutural Dimensions in Management and Planning
Text B nternationalization of Chinese Firms in Europe:the Role of Cutural Diferences
Text C What Makes You"Multicultural"