书名：欧美概况与跨文化商务交际视听说  
ISBN：9787308078719  
作者：郑张敏  


内容提要：  
本书旨在帮助英语学习者在国际交往日益频繁的今天，进一步增强文化意识和跨文化意识，发展跨文化交际能力，以便在已成为“地球村落”的世界上，在与他人的交往中能够如鱼得水、应付自如。diyi章的内容以英国历史为主线，阐述了英国的历史渊源关系。近代英国对美国、加拿大、澳大利亚、中国、印度等国家的海外扩张促进了英国的经济快速发展。第二章美国历史是以美国的“大熔炉”文化为主要特色，阐述了美国在短暂的历史时期内的发展和崛起的过程。第三章把2010年上海世博会作为其中一个切入点，略述各国经济文化的异同以及和中国的跨文化商务交际。第四章的内容为跨文化商务交际和我国在商贸领域取得的成就，以大量的简洁实用的统计图表来展示我国对外交流活动的成就。  



作者简介：  
郑张敏：浙大硕士，英美文学专业翻译方向。陆金英：英语教学方向，分院副院长已在核心期刊发表论文3篇以上，参编教材多部  

目录：  

Chapter One History of Great Britain
Unit 1 The Origin of the English Nation
Unit 2 Britain and Roman Empire
Unit 3 Anglo-Saxon Britain
Unit 4 Rise and Fall ofDanish Rule in Britain
Unit 5 Norman Conquest
Unit 6 The Crusades and Richard the Lionheart
Unit 7 Charter and Parliament(1215-1485)
Unit 8 The Hundred Years'War(1337-1453)
Unit 9 The Wars ofRoses and the Tudor Monarchy
Unit 10 The Stuarts r1603-1649)
Unit 11 English Civil War(1642-1660)
Unit 12 Trade with China
Unit 13 Exploration in Oceania(1642-1820)
Unit 14 The British Empire in India，Africa and Latin America
Unit 15 Australia Britain's Colony for Expelling Theft Criminals
Unit 16 Industrial Revolution and Chartist Movement in Britain
Unit 17 The British Empire(1815-1913)Reached Its Height
Unit 18 Britain Withdrew from Palestine(1948-1949)
Unit 19 British Commonwealth(1914-1949)
Unit 20 British Government and Politics
Examination on Chapter One
Chapter Two History of America
Unit 1 Ancient Civilization of America
Unit 2 Colonial America (]600-]700)
Unit 3 The Founding of the USA (]763-1789)
Unit 4 The End of Slavery (1792-1888)
Unit 5 American Civil War (186]-1865)
Unit 6 USA: the Plains Wars (1849-1913)
Unit 7 Further Immigration to America
Unit 8 The Great Depression (1929-1939)
Unit 9 The United Nations (1945-1948)
Unit 10 The End of the Cold War (1945-1989)
Unit 11 Space Exploration 0957-2000)
Unit 12 America and Wars in the Middle East
Unit 13 American Government and Politics
Unit 14 National Economy of the United States
Examinati on Chapter Two
Chapter Three A Brief Introduction to Intercultural Business Communication
Unit 1 The European Union (EU) and Its Emblem
Unit 2 Trade Relationship between China and Western Countries in 2010 Shanghai Exposition
Unit 3 Trade Relationship between China and the United States
Unit 4 Trade Relationship between China and Canada
Unit 5 Trade Relationship between China and Central-South America
Unit 6 Chilean President Cuts Ribbon for Chile's Pavilion in Shanghai
Unit 7 China, Britain Develop Stronger Relations
Unit 8 China Has Become the Main Export Market for French Wine
Unit 9 Friendship between China and Italy since Qing Dynasty
Unit 10 Siemens Confident of Maglev Train Deal with China
Unit 11 China, Austria Seek Stronger Ties with Five Deals
Unit 12 Trade Relationship between China and Holland
Unit 13 Luxemburg, Green Heart of Europe
Unit 14 China-Denmark Trade Grows Fast
Unit 15 Trade Relationship between China and Sweden since 1730s
Unit 16 Switzerland Pavilion
Unit 17 Spain Pavilion and Its Culture
Unit 18 Deepened Trade and Economic Cooperation between China and Arab States
Unit 19 Israel Will Highlight Innovation in Its Pavilion
Unit 20 China-Singapore Economic Cooperation Forum
Unit 21 China and Japan's Relationship
Examination on Chapter Three
Chapter Four Intercultural Business Communication and Commerical
Unit 1 America Is Seeing a Challenge from China
Unit 2 EU-Comprehensive Strategic Partner of Cooperation
Unit 3 Regional Economic Cooperation to Seek Mutually Beneficial Win-win Situation
Unit 4 Multilateral Cooperation in Disaster Relief to Express Humanitarian Care
Unit 5 Current Global Economy
Unit 6 Mandarin Is Bound to Increase Its Global Influence