Emotional Design 

基本信息

Author: Don Norman

Format：Paperback | 272 pages

Publisher: Basic Books

ISBN10 0465051367

ISBN13 9780465051366

Publication date 10 May 2005

Dimensions: 136 x 205 x 19mm | 225g

页面参数仅供参考，具体以实物为准

书籍介绍

你有没有想过为什么便宜的酒放在漂亮的玻璃杯里味道更好？为什么苹果推出彩色iMac后，麦金塔电脑的销量飙升? 关于情感和认知的新研究表明，有吸引力的东西确实更有效，正如唐纳德·诺曼在这本引人入胜的书中充分论证的那样，这本书获得了从《科学美国人》到《纽约客》的各地赞誉。情感设计阐明了物品所唤起的情感的深远影响，从我们愿意花费数千美元购买古奇(Gucci)包和劳力士(Rolex)手表，到情感对未来日常用品的影响。诺曼引用了大量的例子和新的科学见解，对我们日常世界中的物体进行了大胆的探索。情感设计不仅会吸引设计师和制造商，还会吸引经理、心理学家和喜欢为自己的东西思考的普通读者。

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

作者简介

纳德·诺曼是西北大学计算机科学教授，前苹果公司成员，也是尼尔森·诺曼集团咨询公司的合伙人，该公司为企业提供设计咨询。他著有多本设计方面的书，包括《情感设计》和畅销书《日常事物的设计》。他住在伊利诺斯州的诺斯布鲁克和加州的帕洛阿尔托。

Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.