书名：Business Analytics: Data Analysis and Decision Making商业分析:数据分析和商业决策(第7版)
作者：S. Christian Albright
出版社名称：Cengage Learning
出版时间：2020
语种：英语
ISBN：9789814878180
商品尺寸：以实物为准
包装：平装
页数：882（以实物为准）

本书提供了商业分析的全景式内容，包含描述性、预测性和规定性分析，这在其他任何书中不曾涵盖。本书提供循序渐进的指导，帮助学生学习Excel及其功能强大且使用便利的插件，如用于数据挖掘的XLMinder和用于优化与仿真的AnalyticSolverPlatform。

Guide your students in mastering data analysis, modeling and the effective use of spreadsheets with Albright/Winston's popular BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 7E. This book's quantitative methods approach delivers the tools to succeed with a proven teach-by-example approach, student-friendly writing style and complete integration with the latest version of Excel. You also have the flexibility to use earlier versions of Excel. This edition is more data-oriented than ever before with a new chapter covering the two main Power BI tools in Excel -- Power Query and Power Pivot -- and a section on data visualization with Tableau Public. Current problems, cases and examples highlight the relevance of the material. In addition, a Companion Website includes data and solutions files, PowerPoint slides, SolverTable for optimization sensitivity analysis and the Palisade DecisionTools Suite.

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade software company. Now living in Hilton Head, SC, he continues to revise several successful textbooks, including this edition, PRACTICAL MANAGEMENT SCIENCE and VBA FOR MODELERS.

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks, including OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2016; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.