本教材动态对接跨境电商行业需求、岗位要求和跨境电商英语课程标准，突出“致用”；符合学生学习习惯及认知规律，强化“促学”；围绕教学目标整体布局，紧跟信息技术发展，支撑教法创新，着力“助教”。本教材提供了内容新颖的素材、真实生动的案例和形式多样的练习，融入了大量跨境电商行业的核心词汇和常用表达，并根据跨境电商企业的工作流程、典型工作任务创造逼真的跨境电商英语学习情境，在多样化的实战练习中注重语言的实际应用，旨在将语言学习与跨境电商专业知识紧密联系起来，实现教学内容与跨境电商行业工作内容的无缝对接。王琼，副教授，浙江金融职业学院国际商学院跨境电商教研室主任，研究方向为语言学与应用语言学；获得国家级教学成果奖二等奖3项，获得全国职业院校技能大赛教学能力比赛一等奖，主持浙江省职业教育在线精品课程《跨境电商英语》，主持省部级课题1项、厅局级课题8项，出版专著1部，公开发表论文20余篇，主编教材3部。Unit 1 Overview of Cross_border E_commerce / 1Chapter 1 Concept and Characteristics of Cross_border E_commerce / 2Chapter 2 The Significance of Cross_border E_commerce /9 Chapter 3 Cross_border E_commerce Development in China / 16 Chapter 4 Customer Service of Cross_border E_commerce / 22Unit 2 Introduction to Main Cross_border E_commerce Platforms /29 Chapter 1 Alibaba.com / 30Chapter 2 AliExpress / 36Chapter 3 Amazon Platform (B2B)/ 43Chapter 4 Amazon Platform (B2C)/49Chapter 5 DHgate / 57Chapter 6 E_commerce Platforms in Different Countries / 64Unit 3 Pre_sale Services of Cross_border E_commerce / 73Chapter 1 Store Description / 74Chapter 2 Title Description / 82Chapter 3 Product Description /90Chapter 4 Platform_inside Marketing /99Chapter 5 SNS Marketing / 107Chapter 6 SEO ?SEM / 118 ?Unit 4 On_sale Services of Cross_border E_commerce / 127Chapter 1 Product Information Inquiry / 128Chapter 2 Payment / 141Chapter 3 Price Negotiation / 153Chapter 4 Product Packaging / 162Chapter 5 Shipment and Delivery / 171Unit 5 After_sales Services of Cross_border E_commerce / 183Chapter 1 Disputes and Complaints / 184Chapter 2 Comments on Product/Service /199Chapter 3 Customer Maintenance / 208Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ)/ 218Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ)/ 225Appendices / 233Appendix ⅠProducts Catalogues商品类目名称中英文对照/ 234Appendix ⅡThe Introduction to the Countries that the Belt and Road Initiative Involves共建“一带一路”主要国家介绍/ 250References / 251