打造故事品牌2.0：清晰传达信息，让客户倾听 Building a Storybrand 2.0: Clarify Your Message So Customers Will Listen

基本信息

Format:Hardback 304 pages

Publisher:HarperCollins Focus

Imprint:HarperCollins Leadership

ISBN:9781400248872

Published:7 Jan 2025

Dimensions:213 x 139 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

当您应用 StoryBrand 框架时，您的品牌将脱颖而出。开发该框架以阐明您的信息并发展您的业务将变得更加简单……

自《打造 StoryBrand》首次出版以来，已有超过一百万商界精英发现了 Donald Miller 强大的 StoryBrand 框架，他们的业务也在不断增长。现在，与客户建立联系的经典资源已得到修订和更新，使其成为让您为吸引客户做好准备的更强大的工具。

在一个充满持续、按需干扰的世界里，企业主很难有效地消除干扰以接触他们的客户。如果没有清晰、独特的信息，客户将无法理解您能为他们做什么，也不会参与其中。

在《打造 StoryBrand 2.0》中，Donald Miller 不仅深化了如何使用七个通用故事元素的教学——他还将为您提供强大和前沿的工具之一，以帮助您提高品牌信息的有效性和产出。

StoryBrand 框架是一个经过验证的流程，它已帮助数千家公司与现有客户互动，为他们带来最终的竞争优势。现在您可以访问完善的版本，这使其变得更加重要。

无论您是价值数十亿美元的公司的营销总监、小企业的老板、竞选公职的政治家还是摇滚乐队的主唱，打造 StoryBrand 2.0 都将永远改变您谈论自己是谁、您做什么以及您为客户带来的独特价值的方式。

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements―he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

作者简介

唐纳德·米勒是 StoryBrand 和 Business Made Simple 的首席执行官。他是 Coach Builder YouTube 频道的主持人，也是多部书籍的作者，包括畅销书《打造 StoryBrand》、《营销变得简单》和《如何发展你的小企业》。他与妻子伊丽莎白和女儿埃米琳住在田纳西州纳什维尔。

Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.