奇普·希思：果断:如何做出更好的决定 Decisive : How to Make Better Decisions

基本信息

Format:Paperback / softback 336 pages

Publisher:Cornerstone

Imprint:Random House Business Books

ISBN:9781847940865

Published:6 Feb 2014

Weight:236g

Dimensions:195 x 126 x 22 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

《转变》和《坚持下去》这两本《纽约时报》畅销书的作者为我们提供了一次引人入胜的旅程，让我们了解我们的大脑是如何运作的，并揭示如何做出更明智的决定。

心理学研究表明，我们的决定受到一系列偏见和不合理因素的干扰。我们过于自信。我们寻找支持我们的信息，而轻视那些不支持我们的信息。我们被短期情绪所分散注意力。在做选择时，我们的大脑是有缺陷的工具。那么，我们如何才能做得更好呢？

在《决断力》一书中，Chip 和 Dan Heath 利用前沿心理学研究，介绍了一个旨在抵消这些偏见的四步流程。他们揭示了我们如何停止为决策而苦恼的循环，我们如何在不破坏政治的情况下做出集体决策，以及如何确保我们不会错过改变方向的宝贵机会。在此过程中，他们展示了避免陷阱和找到答案是多么容易。

《果断》以引人入胜的风格写成，带领我们经历了一场从摇滚明星的巧妙决策技巧到 CEO 的灾难性收购，再到通常可以解决棘手的个人决策的单一问题，以便提供新的策略和实用工具，让您做出更好的选择。因为在正确的时刻做出正确的决定可以带来巨大的改变。

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions.

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, our brains are flawed instruments. So, how can we do better?

In Decisive, Chip and Dan Heath draw on cutting-edge psychological research to introduce a four-step process designed to counteract these biases. They reveal how we can stop the cycle of agonizing over our decisions, how can we make group decisions without destructive politics, and how to ensure that we don't overlook precious opportunities to change our course. Along the way, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers.

Written in a compulsively readable style, Decisive takes us on a tour from a rock star's ingenious decision-making trick, to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions, in order to offer fresh strategies and practical tools that will enable you to make better choices. Because the right decision, at the right moment, can make all the difference.

作者简介

奇普·希思是斯坦福大学商学院的教授。奇普和他的兄弟丹写了四本纽约时报畅销书：《粘住》、《转换》、《果断》和《瞬间的力量》。他帮助 530 多家初创公司完善和阐明了他们的战略和使命。奇普住在加利福尼亚州。

丹·希思是六本纽约时报畅销书的合著者/作者，包括《粘住》、《转换》和《瞬间的力量》。他的书在全球售出超过四百万册，并被翻译成三十五种语言。丹还主持了屡获殊荣的播客《成为......是什么感觉》，该播客探讨了站在不同职业的人的角度（悬疑小说家、牧场主、法务会计师等）是什么感觉。

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more).