书名：The Hard Thing About Hard Things 创业维艰：如何完成比难更难的事精装
作者：Ben Horowitz本·霍洛维茨
出版社名称：HarperBusiness
出版时间：2014
语种：英文 
ISBN：9780062273208
商品尺寸：15.2 x 2.6 x 22.9 cm
包装：精装
页数：304

本·霍洛维茨，他是互联网先驱，与网景之父马克·安德森搭档18年，带领公司在互联网泡沫中存活下来，并以天价卖给了惠普，震惊业界；
他是眼光独到的投资人，其风投公司A16Z在短短三年时间内便融资27亿美元，让世界惊呼“疯子”；
他是马克·扎克伯格等众多硅谷年轻创业家的贴身导师，投资见证了一代硅谷新贵的崛起，Twitter CEO称“本的建议是无价的”。

他将20余年的创业心得和宝贵经验写进The Hard Thing About Hard Things《创业维艰：如何完成比难更难的事》，毫无官话废话，字字干货，毫无保留。更有Facebook CEO马克·扎克伯格、Google创始人拉里·佩奇、Twitter CEO迪克·科斯特罗、Paypal创始人彼得·泰尔联袂推荐此书！

精彩书评：
“本·霍洛维茨是我们这些硅谷年轻企业家的管理导师。他凭借自己的丰富经验和专业技能，成为硅谷乃至全球知识经济中重要的领导人之一。如果你对创建、发展或领导一家伟大的公司感兴趣，《创业维艰》是一本必读书，是极有价值的宝贵资源，并且也是一部生动有趣、富有洞见的读物。” ——马克·扎克伯格，Facebook联合创始人兼CEO

“本的《创业维艰》非常值得一读，他说出了创业真实的艰辛之处，以及公司管理的真谛。同时，这还是一个以顽强意志力起死回生的精彩故事。” ——拉里·佩奇，Google联合创始人兼CEO

“过去这些年里，本一直给我提供无价的建议。他坦率、直接，承认创业是难以想象的孤独过程，并给出了在顺境和逆境中管理团队的指导意见，生动精辟，毫无官话废话。他用自己的亲身经历，权威地揭开了创业华丽外衣下的真相。《创业维艰》简单、透彻，给人启发。”——迪克·科斯托罗，Twitter CEO

“所有的管理书都假定，伟大公司是有规律可循的。但成功的创业公司无法模仿，他们的创新之举无法复制。本·霍洛维茨知道，创业成功没有秘诀；他这本书是一本关于如何防止创业企业走向自我毁灭的真正的宝典。” ——彼得·蒂尔，Paypal联合创始人，Founders Fund创始人
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk,The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

Review
“More than any other business book released this year, ‘Hard Things’ gives an insider’s perspective on what it’s like to lead and scale a startup.”  — Business Insider’s Best Business Books of 2014

“This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.”  — Entrepreneur’s 25 Amazing Business Books from 2014

“The most valuable book on startup management hands down.”  —Pando Daily

“There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.”  —The Economist

如何解雇高管？
应该从好朋友的公司挖人吗？
该不该招资深人士？
顺境CEO/战时CEO分别该怎么办？
如何规划你的企业文化？
你该卖掉你的公司吗？

这些是创业者和企业管理者每天都会遇到的难题，但商学院里却从来不会教你，也极少有人诚恳地告诉你创业的华丽外衣之下难以想象的艰辛。在The Hard Thing About Hard Things《创业维艰：如何完成比难更难的事》中，本·霍洛维茨，硅谷令人敬佩的企业家之一，就如何建立和经营一家创业公司给出了实用的建议。他从自己的创业经历讲起，以自己在硅谷20余年的创业、管理和投资经验，对创业公司（尤其是互联网公司）的创立、经营、人才选拔、企业文化、销售、CEO与董事会的关系等方方面面，毫无保留地奉上自己的经验之谈。他还谈到了与比尔·坎贝尔、安迪·拉切列夫、迈克尔·奥维茨等硅谷CEO和投资人的交往经历，从他们身上学到的宝贵经验，以及他和马克·安德森这对拍档如何能够一起奋斗近20年仍合作得这么好。

大多数管理书都是告诉你如何做正确的事，不把事情搞砸，而本·霍洛维茨还会告诉你：当事情已经搞砸时，你该怎么办。
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.
InThe Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.
His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet’s first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including
demoting (or firing) a loyal friend;
whether you should incorporate titles and promotions, and how to handle them;
if it’s OK to hire people from your friend’s company;
how to manage your own psychology, while the whole company is relying on you;
what to do when smart people are bad employees;
why Andreessen Horowitz prefers founder CEOs, and how to become one;
whether you should sell your company, and how to do it.
Filled with Horowitz’s trademark humor and straight talk, and drawing from his personal and often humbling experiences,The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

本·霍洛维茨（Ben Horowitz），硅谷较早一批的互联网先驱人物，被马克·扎克伯格称为“我们这些硅谷年轻企业家的管理导师”。1999年与网景之父马克·安德森共同创立Loudcloud公司（后转型为Opsware公司），在互联网泡沫的恶劣大环境下，数次带领公司起死回生，并成功以16亿美元的高价将公司出售给惠普。2009年再次与马克·安德森联手创立了风险投资公司Andreessen Horowitz，公司在成立短短三年时间里，就跻身成为硅谷知名的风投公司之一，经过三轮融资获得了高达27亿美元的资金，投资了包括Skype, Facebook, Instagram, Twitter, Foursquare, Pinterest, Airbnb, Fab, Groupona在内的众多知名互联网企业。本·霍洛维茨也被外媒誉为“硅谷50个天使投资人”之一。
Ben Horowitzis the cofounder and general partner of Andreessen Horowitz, a Silicon Valley–based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firm’s investments include Airbnb, GitHub, Facebook, Pinterest, and Twitter. Previously he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly ten million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg Businessweek, among others. Horowitz lives in the San Francisco Bay Area with his wife, Felicia.

The other day I threw a big barbecue at my house and invited a hundred of my closest friends. These types of gatherings aren’t unusual. My brother-in-law, Cartheu, and I have been barbecuing for years, and my skills have earned me the nickname from my African American friends the Jackie Robinson of Barbecue.” 1 crossed the color line.
At this particular barbecue, the conversation turned to the great rapper Nas. My friend Tristan Walker, a young African American entrepreneur, commented proudly that Nas was from his home project, Queensbridge, New York—one of the largest public housing projects in the United States. My seventy-three-year-old Jewish father interjected. I’ve been to Queensbridge.” Convinced that there was no way that my old, white father had been to Queensbridge, Tristan said. You must mean Queens. Queensbridge is actually a housing project in an extremely rough neighborhood.” My father insisted: No, it was Quecnsbridge.
I pointed out to Tristan that my father grew up in Queens, so he couldn’t possibly be confused. Then I asked. Dad, what were you doing in Queensbridge?”He replied. “I was passing out communist literature when I was eleven years old. I remember it well, because my mother got very upset that the Communist Party sent me into the projects. She thought it was too dangerous for a little kid.
My grandparents were actually card-carrying Communists. As an active member in the Communist Party, my grandfather Phil Horowitz lost his job as a schoolteacher during the McCarthy era. My father was a red-diaper baby and grew up indoctrinated in the philosophy of the left.In 1968, he moved our family west to Berkeley, California, and became editor of the famed New Left magazine Ramparts.
As a result, I grew up in the city affectionately known by its inhabitants as the People’s Republic of Berkeley. As a young child, I was incredibly shy and terrified of adults. When my mother dropped me off at nursery school for the first time, I began to cry. The teacher told my mother to just leave, while reassuring her that crying was common among nursery school children. But when Elissa Horowitz returned three hours later, she found me soaking wet and still crying. The teacher explained that I hadn’t stopped, and now my clothes were drenched as a result. I got kicked out of nursery school that day. If my mother hadn’t been the most patient person in the world, I might never have gone to school. When everybody around her recommended psychiatric treatment, she was patient, willing to wait until I got comfortable with the world, no matter how long it took.