伟大创意如何诞生：突破性成功背后的隐藏步骤How Great Ideas Happen：The Hidden Steps Behind Breakthrough SuccessGeorge Newman

基本信息

Book Details

ISBN-13: 9781399834551

ISBN-10: 139983455X

Author: George Newman

Publisher: John Murray Press

Imprint: John Murray Business

Format: Paperback

Number of Pages: 304

Release Date: 26 January 2026

Weight: 300g

Dimensions: 214mm x 134mm x 24mm

基本信息仅供参考，具体以实物为准

书籍简介

伟大的创意就在我们身边，等待着被发现。以下是如何找到它们的方法。

我们通常将创造力想象成灵光乍现的瞬间——突然、神秘，仿佛只有少数天赋异禀的人才能拥有。但如果创意并非凭空产生呢？如果它们是被发现的——更像是我们挖掘和提炼的珍贵文物呢？

在《伟大的创意是如何产生的》一书中，认知科学家乔治·纽曼运用前沿研究指出，创造力并非魔法，而是一种方法。较成功的创新者不会坐等灵感迸发；他们的创造过程更像是考古。他们如同目光敏锐的探险家，仔细观察，有目的地挖掘，再加上一点运气，就能找到宝藏。

纽曼通过艺术、科学和商业领域的生动案例，展示了创造力往往源于对已存在之物的发现。例如，杰克逊·波洛克如何从自然界的深层模式中汲取灵感，创作出他著名的“滴画”；本书讲述了韩国电影人如何通过深入研究外国电影，创造出一种全新的电影类型；又如，保罗·西蒙如何通过仔细筛选以往的录音素材，从中汲取灵感，创作出《格雷斯兰》。

《伟大创意的诞生》揭示了突破性成功背后的隐秘步骤，展现了一种人人皆可遵循的可复制方法，并将创造力重新定义为一种普遍存在的潜能，而非一种罕见的天赋，等待着人们通过探索去发掘。创作过程是一场思想的冒险——本书正是你的指南。

Great ideas are all around us, waiting to be discovered. Here’s how to find them.

We’re used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered - more like precious artifacts that we unearth and refine?

In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s method. The most successful innovators don’t wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.

With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous “drip” paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.

By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas - this book is your guide.

作者简介

乔治·纽曼是多伦​​多大学罗特曼管理学院的副教授，也是创造力领域的权威专家。作为一名心理学家和认知科学家，他的研究成果曾发表在《纽约时报》、《经济学人》、《BBC》、《科学美国人》、《福布斯》、《华尔街日报》和《华盛顿邮报》等媒体上。

George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As a psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.