你想要的所有事：企业家要上的40堂课 Anything You Want: 40 Lessons for a New Kind of Entrepreneur

基本信息

Format:Paperback / softback 98 pages

Publisher:Hit Media

Imprint:Hit Media

Edition:3rd 2022 ed.

ISBN:9781991153319

Published:9 May 2022

Weight:122g

Dimensions:126 x 202 x 9 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

你创办了一家公司。但为什么呢？

企业家常常忽视重要的事情。你在帮助别人吗？他们快乐吗？你快乐吗？你赚钱吗？难道这还不够吗？

德里克·西弗斯无意中创办了一家公司，帮助音乐家销售他们的音乐。它成为了大型的独立音乐在线销售商，拥有超过 15 万名音乐家和 1 亿美元的销售额。十年后，他以 2200 万美元的价格出售了这家公司，并将所有资金捐给了慈善机构。

在《你想要的所有事》一书中，他分享了 40 条有力的教训，你可以在大约一小时内读完这本书。要点包括：

○当你创办一家公司时，你就创造了你的乌托邦——你的世界。

○商业不是为了钱。它是关于为他人和你自己实现梦想。

○从零开始是一种优势。你不需要钱就可以开始帮助别人。

○你的商业计划是没有意义的。在你启动之前，你不知道人们真正想要什么。

○不要只为了自己的利益而做生意。只接听求助电话。

○通过完全专注于让客户感到兴奋——即使偶尔会亏损——○你会获得更多利润，因为只有当你把客户的需求放在你自己的需求之上时，忠诚度和口碑营销才会出现。

这本书令人难忘的故事来自他可怕的错误，比如为什么节省十分钟让他损失了 330 万美元，以及他是如何受到史蒂夫·乔布斯的攻击的。

《你想要的所有事》由塞斯·戈丁于 2011 年出版，然后由企鹅/Portfolio 于 2015 年出版。2022 年的第三版增加了八个新章节。

它令人惊讶的人文主义商业方法，更注重慷慨和幸福而不是利润，帮助成千上万的企业家重新关注重要的事情并找到自己的成功之路。

Derek Sivers accidentally started a business by helping musicians sell their music. It became the large online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

In "Anything You Want" he shares 40 powerful lessons, in a book you can read in about an hour. Points include:

-When you make a company, you make your utopia.

-Business is not about money. It's about make dreams come true for others and for yourself.

-Starting with no money is an advantage. You don't need money to start helping people.

-Your business plan is moot. You don't know what people really want until you launch.

-Don't pursue business just for your own gain. Only answer the calls for help.

-By focusing entirely on thrilling your customers - even at an occasional loss - you profit more, because of the loyalty and word-of-mouth marketing that comes only when you place your customer's needs over your own.

The book's memorable stories are from his horrible mistakes, like why saving ten minutes cost him $3.3 million dollars, and how he was attacked by Steve Jobs.

"Anything You Want" was first published by Seth Godin in 2011, then by Penguin/Portfolio in 2015. This third edition for 2022 was improved with eight new chapters.

Its surprisingly humanist approach to business, focusing on generosity and happiness more than profits, has helped thousands of entrepreneurs to re-focus on what matters and find their own path to success.

作者简介

德里克-西弗斯（Derek Sivers）是一位哲学和创业学作家，以其令人惊讶的引经据典的见解和精辟简洁的写作风格而闻名。他曾是音乐家、程序员、TED 演讲者和马戏团小丑，他以 2200 万美元的价格卖掉了自己的公司，并将所有资金捐给了慈善机构。西弗斯的著作（《如何生活》、《地狱是或否》、《你的音乐和人们》、《任何你想要的》）和新项目可在他的网站 sive.rs 上查阅。

Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.Formerly a musician, programmer, TED speaker, and circus clown, he sold his company for $22 million and gave all the money to charity.Sivers' books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and new projects are at his website: sive.rs