The Field Guide to Supergraphics

《超大图形的领域指南：在城市环境中的图形》

Hardback ：384 pages

ISBN-10 : 0500021341

ISBN-13 : 978-0500021347

Publisher : Thames & Hudson Ltd (January 1, 2018)

Product Dimensions : 150 x 200 x 32mm | 890g

Language: : English

页面参数仅供参考，具体以实物为准

内容简介

在过去的二十年里，超图象的定义发生了变化。

过去，只有墙上或建筑上的大型装饰设计是超图形。

今天，它包含了建筑轮廓、寻路和标识标志、说明性壁画和品牌元素。

超图形可以是建筑侧面的巨大标志，彩色的方格墙，或超大的卫生间标志。

数字技术现在允许大规模的互动和基于屏幕的媒体。

观众可以以独特的、个性化的方式与建筑空间进行真正的交流。

大型的过度雕琢的墙面设计和成功的超平面设计之间的区别通常基于两点:强烈的概念，以及与建筑、光线和空间的互动。

许多人可以在墙上画条纹。

但设计师可以利用整个体量，感知地点、背景和不断变化的环境，用文字、色彩和形状创造一个故事。

这本书包括了国际上最好的超级图形的例子。

当一个精美的图形解决方案和巧妙的概念与卓越的建筑相结合时，这些都是愉悦感的证据。

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.