书名：The Personal MBA在家就能读MBA  10周年纪念版
作者：Josh Kaufman
出版社名称：Portfolio
出版时间：2020
语种：英语
ISBN：9780525543022
商品尺寸：21 x 2 x13cm
包装：平装
页数：496（以实物为准）

The Personal MBA《在家就能读MBA：掌握经营的艺术》是一本能够帮助你节省大量的时间和金钱、自学MBA的书。无论你的教育背景和商业经验如何，无论你是刚开始起步的创业者，还是经验丰富的管理人，阅读本书，不需要去商学院，你也可以学得很好！

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

-The 5 Parts of Every Business You can understand and improve any business, large or small, by focusing on five fundamental topics.

-The 12 Forms of Value Products and services are only two of the twelve ways you can create value for your customers.

-4 Methods to Increase Revenue There are only four ways for a business to bring in more money. Do you know what they are?

-Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

-The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

乔希·考夫曼，是一位独立商业教育家，他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前，他为宝洁公司工作，并为宝洁公司规划了全球在线分析战略并推介新产品。

Josh Kaufmanis an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com.
Many people assume that they need to attend business school to learn how to build a successful business or advance in their career. That’s simply not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.