从商学院学到的101件事 第2版 101 Things I Learned(r) in Business School (Second Edition)

基本信息

Series:101 Things I Learned

Format:Hardback 216 pages, Black-and-white line drawings

Publisher:Random House USA Inc

Imprint:Ballantine Books Inc.

ISBN:9781524761943

Published:12 May 2020

Weight:428g

Dimensions:187 x 133 x 27 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

★一本由教授、企业家、顾问、高管和哈佛商学院毕业生编写的内容丰富的商业原则指南！

在商业和商学院的成功，需要广泛的知识基础和将其转化为行动的能力。这本通俗易懂的书为商业研究和实践提供了基本的原则基础，从公司组织到保持客户满意度。课程包括：

●组织理念、结构、文化和行为的关键因素

●在新的和现有市场上发展业务的方法

●为什么快速增长的公司可能长期缺乏现金？

●在权衡决策时如何管理和解释数据

●如何有效地主持会议

●社会和环境责任如何对企业有利

《从商学院学到的101件事》将吸引那些在苛刻的课程中寻求牵引力的学生，那些希望改善其商业实践的自创企业家，以及那些寻求对核心原则进行复习经验丰富的专业人士。

An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.

Success in business-and in business school-calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include-

. key elements of organizational philosophy, structure, culture, and behavior

. ways to grow a business in new and existing markets

. why fast-growing companies may be chronically short on cash

. how to manage and interpret data when weighing a decision

. how to run a meeting most effectively

. how social and environmental responsibility can be good for business

101 Things I Learned in Business Schoolwill appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.

作者简介

迈克尔·W·普雷斯曾是管理顾问、企业主、高管和伊利诺伊大学厄巴纳·香槟分校的工商管理临床教授。他拥有俄亥俄州立大学的机械工程学士学位，哈佛商学院的MBA学位，以及乔治华盛顿大学的市场营销博士学位。

Michael W. Preis has been a management consultant, business owner, executive, and clinical professor of business administration at the University of Illinois at Urbana-Champaign. He holds a B.S. in mechanical engineering from The Ohio State University, an MBA from Harvard Business School, and a Ph.D. in marketing from George Washington University.

马修·弗雷德里克是一位建筑师、城市设计师、设计和写作导师，也是广受好评的《从餐饮学院学到的101件事》系列的创造者。他住在纽约的哈德逊谷。

Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York's Hudson Valley.