The Logo Design Idea Book
Steven Heller (Author), Gail Anderson (Author) 
Paperback: 128 pages 
Publisher: Laurence King Publishing (Aug. 6 2019) 
Language: English 
ISBN-10: 1786274124 
ISBN-13: 978-1786274120 
Product Dimensions: 15.7 x 2.2 x 21.8 cm 
Shipping Weight: 340 g 

内容简介
Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things.  
They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.