书名：The Personal MBA在家就能读MBA
作者：Josh Kaufman
出版社名称：Portfolio Penguin
出版时间：2012
语种：英文
ISBN：9780670919536
商品尺寸：12.9 x 2.8 x 19.8 cm
包装：平装
页数：464
The Personal MBA《在家就能读MBA：掌握经营的艺术》是一本能够帮助你节省大量的时间和金钱、自学MBA的书。无论你的教育背景和商业经验如何，无论你是刚开始起步的创业者，还是经验丰富的管理人，阅读本书，不需要去商学院，你也可以学得很好！

媒体评论：
“基本面永远是基本面。无论你是一名企业家还是一家《财富》500强企业的高管，这本书都会助你成功。”——约翰·芒（John Mang)，宝洁公司织物及家居护理部日本区副总裁

“我应用本书的心智模型，在不到四周的时间里创办了一家盈利企业。乔希迅速驱散了许多关于企业家精神的错误理念，他的指导使我的工作效率大大提升，也使我更加成功，而我的生活也变得更加充实。”——埃文·德布（Evan Deaubl），井字代码有限责任公司总裁兼CEO

“这些概念真能发挥作用。我有了更多忠实顾客来下订单，挣到了八倍多的钱，而且远没有不堪重负的感觉，快乐多多。如果你想激活潜力，不能错过这本书。”——蒂姆·格拉尔(Tim Grahl)，输出：思想集团创始人兼CEO

“和乔希经过一小时的交谈，我立即采纳了他的建议，从而在本年度赢得了额外的12万美元。这些简单的原理真的有惊人的效果。”——丹·波特诺伊(Dan Pornoy)，波特诺伊媒体集团创始人兼CEO

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

Review
“Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more.”(Jason Hesse Real Business)

“A sterling effort ... a book to be referred to at crucial moments”(Philip Delves Broughton Management Today)

“File this book under: NO EXCUSES. ”(Seth Godin, author of Purple Cow and Linchpin)

“Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools” (Smarta.com)

“No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. ” (Kevin Kelly, founding executive editor of Wired)

“Few people know how to get things done better than Josh Kaufman. ”(David Allen, author of Getting Things Done)

“Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. ” (Ben Casnocha, author of My Start-Up Life)

“Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. ” (John Mang, Vice President, Procter & Gamble)

“These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. ” (Tim Grahl, Founder and CEO, Out:Think Group)

“A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. ” (Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company)
掌握基础知识，磨炼你的商业敏锐感，节省学费。许多人有这样的共识：参加MBA课程是在浪费时间和金钱。连精英学校也提供这种过时的流水线教育：千篇一律的盈亏报表、课件演示。乔希·考夫曼已经提炼出企业经营的核心原则，并将这些原则简单、迅速地教给处于职业生涯各个阶段的人们。

乔希·考夫曼在The Personal MBA《在家就能读MBA：掌握经营的艺术》中分享了经营理念、营销、销售、谈判、运营、系统设计、战略等许多核心课程，把那些有价值的商业课程浓缩成简单的、令人难忘的心智模型。真正的领导者不是商业学校培训出来的，他们自学，挑选知识、技巧和他们成功所需要的经验。一周内读完这本书，你将会学习到那些需要花费许多人一生时间去掌握的原理。
乔希·考夫曼是一位独立商业教育家，他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前，他为宝洁公司工作，并为宝洁公司规划了全球在线分析战略并推介新产品。

Josh Kaufmanis an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com.
Many people assume that they need to attend business school to learn how to build a successful business or advance in their career. That’s simply not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA is an introductory business primer. Its purpose is to give you a clear, comprehensive overview of the most important business concepts in as little time as possible.
Each idea in this book is presented in plain language. Connections between these ideas are highlighted for easy reference. Once you know the essentials, you’re free to focus on building your career, secure in the knowledge that you’re considering the most important matters first.
Most “MBA alternative” books try to replicate the curricula of top-tier business school programs. That’s not the focus of The Personal MBA. My aim is to help you build a solid understanding of general business practice from scratch, regardless of your current level of education or business experience.
Your time is valuable. I’ve made every effort to distill and condense a very large and diverse topic into an approachable volume you can read in a few hours. If additional research into specific topics is prudent in your situation, you’ll know what to look for and where to begin.
Knowing where to start in common business situations is extremely valuable, whether you’re a brand-new entrepreneur or a successful executive with decades of experience. Having a common language to label and think about what you notice opens the door to major improvements, whether you labor alone, with a small group of colleagues, or inside the largest corporation in the world.
This revised and updated edition of The Personal MBA features many new concepts that make the book’s coverage of fundamental ideas even more comprehensive. In addition, small edits have been made to improve the clarity of the concepts included in the first edition, and new index features have been added to enhance the book’s value as a long-term reference.
If you combine reading this book with real-world experience, you’ll reap the rewards for the rest of your life. I hope this book helps you make more money, get more done, and have more fun in the process.