书名：Logo 标志 修订版

作者：Michael Evamy

出版社名称：Laurence King Publishing

出版时间：2021

语种：英语

ISBN：9781786275813

商品尺寸：20.4 x 3.9 x 25.4 cm

包装：精装

"一个标志应该是独特的、令人难忘的和清晰的。要成为伟大的标志，它应该比其他人做得更好"

。- 迈克尔-埃瓦米

这本畅销的品牌圣经十多年来为平面设计师提供了不可或缺的参考资料。Logo现在得到了改造，在这个全面修订和更新的版本中增加了300多个新的标志。

本书包含一个庞大的视觉集合，其中有1600多个符号和标识，包括300个全新的标识。所有的标志都被归入视觉类别，如十字架、星星、皇冠、动物和人，并以黑白显示，以进一步强调视觉形式。这些标识来自不同的公司，包括保罗-兰德和索尔-巴斯等设计大师以及当代设计师的一些最令人激动的作品。

这本引人注目的汇编将读者带入一个旅程，展示每一种形式是如何在历史中演变的。所有的标志都是活跃的，包括像迪斯尼、苹果和星巴克这样家喻户晓的名字，以及一些不太知名的设计，对标志设计的整个范围进行了全面的概括。这是一本关于身份设计的历史、发展和风格的完整的、分类学的指南。

这是任何平面设计师、学生或字体狂热者的必备之书，经过全面修订和更新。

"下次你想设计一个标志时，请看看这本书。很有可能，它已经完成了。通过提高标准，这一美妙的资源将使我们所有人都成为更好的设计师"。- Michael Bierut, Pentagram

"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." – Michael Evamy

This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.

The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.

This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.

The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut, Pentagram

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include Logotype and, with Lucienne Roberts, Insight.