【预售 按需印刷】Reimaging Ethiopia Through Destination Branding
￥767.00
| 运费： | ¥ 6.00-25.00 |
商品详情
书名：Reimaging Ethiopia Through Destination Branding
定价：767.0
ISBN：9786139980680
作者：Mulugeta Girma
版次：1
出版时间：2019-09
内容提要：
After his political marketing thesis, he has been doing so many researches and this work is among those work that receives a number of views in many researchers and receives a large number of reference in the last four year. In this thesis, the concept of destination branding, communication tools, the conceptual difference between reimaging, rebranding, repositioning and positioning were reviewed with a depth review of the literature and previous findings.
定价：767.0
ISBN：9786139980680
作者：Mulugeta Girma
版次：1
出版时间：2019-09
内容提要：
After his political marketing thesis, he has been doing so many researches and this work is among those work that receives a number of views in many researchers and receives a large number of reference in the last four year. In this thesis, the concept of destination branding, communication tools, the conceptual difference between reimaging, rebranding, repositioning and positioning were reviewed with a depth review of the literature and previous findings.
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