大流量：Twitch 和屏幕背后的明星的胜利和动荡 Stream Big: The Triumphs and Turmoils of Twitch and the Stars Behind the Screen

基本信息

Format:Hardback 288 pages

Publisher:Atria Books

Imprint:Atria Books

ISBN:9781982156763

Published:13 Mar 2025

Weight:454g

Dimensions:229 x 152 (mm)

信息仅供参考，具体请以实物为准

书籍简介

通过九位主播丰富多彩而迷人的职业生涯，这是 Twitch 的故事，以及直播平台如何彻底改变技术、娱乐、商业和流行文化。

在任何特定时刻，流媒体平台 Twitch 都有 250 万观众，在黄金时段处于领先地位，并且经常远远超过 CNN 和 Fox 等网络。在亚马逊旗下的科技巨头 Twitch 上，像 Kai Cenat、Félix “xQc” Lengyel 和 Hasan “HasanAbi” Piker 这样的大人物，通过连接互联网并直播，每年可以赚取数百万美元。

技术和游戏记者 Nathan Grayson 带我们了解 Twitch 的成功和磨难，采访了其大牌的内容创作者，正是他们帮助该平台成为价值 10 亿美元的全球业务。从 Twitch 早期的快速发展到被亚马逊收购，再到创作者和竞争对手平台的叛逃，格雷森提出了一个激进的观点：许多社交科技公司对创作者的依赖程度远远高于创作者对其平台的依赖程度。

故事以九位杰出的 Twitch 创作者为蓝本，他们在荧幕上的个性帮助该公司成长为一家巨头，这是一个娱乐与互联网在社交和视频内容主导的时代相遇的爆炸性故事。

Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the livestream platform revolutionized technology, entertainment, business, and pop culture.

With 2.5 million viewers at any given moment, the streaming platform Twitch is in the lead and often well beyond mainstream networks like CNN and Fox during primetime. On Twitch, the Amazon-owned tech behemoth, the biggest personalities, like Kai Cenat, Félix “xQc” Lengyel, and Hasan “HasanAbi” Piker, can earn millions per year by firing up their internet connection and going live.

Veteran technology and gaming journalist Nathan Grayson takes us inside the triumphs and tribulations of Twitch with exclusive access to its biggest content creators who helped make the platform into a billion-dollar global business. From Twitch’s early days of rapid growth to acquisition by Amazon to the defection of creators and rival platforms, Grayson makes the radical argument that many social technology companies are far more dependent on their creators than the creators are on their platforms.

Rivetingly told through nine exceptional Twitch creators whose on-screen personalities helped the company grow into a powerhouse, this is the explosive story of when entertainment meets the internet in the era of social and video content domination.

作者简介

Nathan Grayson 是 Aftermath 的创始人兼记者，Aftermath 是一家由员工拥有的科技、视频游戏和数字出版物，其前身是《华盛顿邮报》、Vice 和 Kotaku 等网站的人士。他报道直播界已有五年，并采访过数十位专业直播者。《Stream Big》是他的处女作。

Nathan Grayson is a founder and reporter at Aftermath, a worker-owned tech, video game, and digital publication from veterans of sites like The Washington Post, Vice, and Kotaku. He has reported on the world of live streaming for half a decade and has conducted interviews with dozens of professional livestreamers. Stream Big is his first book.