先发影响力 英文原版书 Pre-Suasion 被说服之前 影响和说服 Robert Cialdini 英文版进口原版英语经济学书籍
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| 库存： | 3 件 |
商品详情
书名：Pre-Suasion 先发影响力
作者：Robert Cialdini
出版社名称：Random House
出版时间：2017
语种：英语
ISBN：9781847941435
商品尺寸：
包装：平装
页数：432
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
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