书名：Print Design: The Latest from Germany - Switzerland - Austria / 印刷设计：德国-瑞士-奥地利最新作品 双语版
定价：288.0
ISBN：9783721210224
作者：OdoEkke Bingel
版次：1
出版时间：2023-03

内容提要：

题 目：Print Design: The Latest from Germany - Switzerland - Austria / 印刷设计：德国-瑞士-奥地利最新作品 双语版

作 者：OdoEkke Bingel

出 版：Niggli Verlag，2023

装 帧：精装，224页

语 种：英语

尺 寸：20.5*26.7 m

 

 

The print product performance in German-speaking Europe: a a selection of exceptional results

 

This publication reviews, documents and comments on the current state-of-the-art of print products: From an anniversary publication to a catalog, from an annual report to a magazine, from a label to corporate type design – and half a dozen other categories.

 

Print products can not only be visually experienced, they also decisively contribute to brand development and dialog in the digital age, as durable marketing tools, always visible, always loud and indispensable. Effective print design can awaken a range of completely different emotions through its haptic characteristics and tangibility. Convincing print products must be appealing and impressive just by touch. Particular emphasis is placed on a holistic view of all disciplines. This encompasses all steps from planning to processing that are involved in the conception, design and realization of a successful print project.