书名：Ride of a Lifetime一生的旅程:作为迪士尼公司CEO 15年的经验教训

作者：Robert Iger
出版社名称：Penguin Random House USA
出版时间：2019

语种：英文

ISBN：9781984801463
商品尺寸：15.5 x 2.3 x 23.2 cm
包装：平装
页数：（以实物为准）

Robert Iger于2005年接任迪士尼执行长职位，正逢竞争前所未有的激烈、科技变迁前所未有的快速的时代。对此，Robert Iger以三大核心思想让迪士尼立于不拜之地：回归品质第一、顺应而非对抗科技潮流、展望全球，zui终将迪士尼打造成全球趋之若鹜的国际品牌。

十二年后，迪士尼成为全球尊崇的媒体王国，旗下包含皮克斯动画工作室、漫威电影宇宙、卢卡斯影业及21世纪福斯，资产达Robert Iger接手前的五倍之多。

•乐观积极。即使状况艰困，乐观积极的领导者依然能专注于解决问题，并找到最佳的解决办法，而不会忙著消沉和抱怨。

•勇敢坚决。领导者必须勇于承担决策风险，否则会因害怕失败而被扼杀创意。

•具决断力。不管是多艰难的决策，都必须在短时间内果断下达，不然不仅浪费时间，也很可能影响员工士气。

•谦和公正。领导者应待人有礼，具同情心且不让人觉得难以亲近。

四十五年前，Robert Iger开始在ABC广播电视台工作，自此以后，一直兢兢业业、不随意马虎，这样的心态不仅成为Robert Iger日后工作的基石，亦为其待人准则，故能够与Steve Jobs培养出深厚友谊，而他对《星际大战》的喜爱，更是他一举买下卢卡斯影业的一大诱因。本书不仅是为了各大企业营运长而写，更是为了你我这样的平凡人而生，期盼大家看完本书，能更少点恐惧、多点自信。
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

 •Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

•Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Robert A. Igeris Chairman and CEO of The Walt Disney Company. Prior to this position, he served as President and CEO beginning October 2005 and President and COO from 2000-2005. Iger officially joined the Disney senior management team in 1996 as Chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of President, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the Company's international growth today. As Chairman of the ABC Group, Iger oversaw the broadcast television network and station group, cable television properties, and guided the merger between Capital Cities/ABC, Inc. and The Walt Disney Company. He began his career at ABC in 1974.