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《商务英语视听说》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。本教材突破传统听力教材编写模式,融视、听、说资源三位一体,全面实现立体化教学新模式。主要内容以各类商务活动为主线,涵盖了建立业务关系、贸易会、询盘、订货、支付、包装、装运、保险、售后服务等主要磋商环节。实景视频使教学内容更加直观生动,有利于提高商务英语课程的教学质量,帮助学生掌握商务技巧。本书为教材的第2册。
孟丽华,滨州学院外语系主任、教授,英语语言文学专业研究生,研究领域为大学英语教师专业素质;山东省《大学英语》精品课程主持人。主持和参与了国家级课题2项、省部级课题11项;主持市级课题、校级重点课题4项;出版教材3部,发表论文20余篇。
相春艳,滨州学院,英语语言文学专业研究生,讲师,研究领域为商务英语教学,大学英语教师专业发展,出版专著一部,主持市厅级课题3项目,校级课题3项。发表论文20余篇
Unit 1 Business Ideas
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 2 Business Shareholders
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 3 Career Development
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 4 Employee Training
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 5 Employee Motivation
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 6 Business Conflict
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 7 Marketing
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 8 Brands
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 9 Advertising
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 10 Promotion
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
附录一 Glossary
附录二 TEM-4 (2011-2014)
Test for English Majors (2011)—Grade Four
Test for English Majors (2012)—Grade Four
Test for English Majors (2013)—Grade Four
Test for English Majors (2014)—Grade Four
附录三 英语听力技巧
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