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苹果：前 50 年Apple: The First 50 YearsCate Osborn

基本信息

Publisher ‏ : ‎ Simon & Schuster

Publication date ‏ : ‎ 17 Mar. 2026

Language ‏ : ‎ English

Print length ‏ : ‎ 608 pages

ISBN-10 ‏ : ‎ 1982134593

ISBN-13 ‏ : ‎ 978-1982134594

Item weight ‏ : ‎ 549 g

Dimensions ‏ : ‎ 18.73 x 4.32 x 23.18 cm

基本信息仅供参考，具体以实物为准

书籍简介

值此苹果公司成立50周年之际，CBS《周日早间新闻》记者大卫·波格讲述了这家传奇公司的完整历程：它如何诞生，如何濒临破产，如何在史蒂夫·乔布斯的领导下重获新生，又如何在蒂姆·库克的领导下成为全球市值高的公司。本书收录了全彩照片、修正历史事实并揭示其颠覆性文化的新资料，以及对塑造苹果公司今日辉煌的传奇人物的全新访谈。

1976年4月1日，两位都叫史蒂夫的二十多岁年轻人创立了一家初创公司。他们的目标是：将计算机的革命性力量带给每个人。

在接下来的五十年里，苹果公司重塑了科技和文化格局，将鼠标、激光打印、CD-ROM、Wi-Fi、数字视频、家庭网络、触摸屏手机和平板电脑等突破性技术带给了大众。乔布斯对细节的追求，为苹果公司打造了一系列产品——Mac、iMac、iPod、iTunes、iPhone、iPad、AirPods、Apple Watch——这些产品将先进技术与美观、简洁和精湛设计融合。

《苹果：前50年》一书经过深入研究，并配有大量精美插图，收录了对150位苹果发展历程中的关键人物的全新访谈，其中包括史蒂夫·沃兹尼亚克、约翰·斯卡利、乔纳森·艾维以及众多现任设计​​师、工程师和高管。本书打破了长期以来人们对苹果的固有认知；深入剖析了苹果的辉煌成就（4.5亿台iPod、7亿台iPad、22亿部iPhone）和那些具有启发意义的失败案例（Lisa、Apple III、MobileMe）；并分析了苹果在迈入第二个五十年之际，其市场主导地位所面临的挑战。

本书充满了通宵达旦的疯狂故事、工程天才和创造性的反叛精神，真实地证明了苹果公司独特而创新的愿景，对于任何与苹果公司有过交集的人来说。

n time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.

作者简介

大卫·波格曾七次凭借在CBS周日早间新闻节目中的报道荣获艾美奖，五次登上TED演讲台，主持过20期PBS的《新星》（NOVA）特别节目，也是《纽约时报》畅销书作家。他的职业生涯始终围绕苹果公司展开，曾担任Macworld专栏作家十三年，《纽约时报》科技专栏作家十三年，并连续二十年荣登Mac和iPhone相关书籍畅销榜榜首。他与家人居住在纽约。

David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.