书名：商务英语
定价：39.8
ISBN：9787121373121
作者：无
版次：第1版
出版时间：2021-06

内容提要：
本书取材创新、内涵创新、立意创新。全书的编写思路紧跟新时代国家经济、文化发展的趋势，立意顺应国家职业教育改革的理念和实施方案。本书以岗位职业能力分析和教学实际需求为基础，服务于涉外事业发展和满足社会人才需求，在强化和提升学生涉外职业能力的同时也致力于提升学生的综合素质，培养学生的创新意识。本书涉及的场景集中展示了因中西方文化差异带来的一系列影响多边商务活动的问题，拓展了学生的专业知识面，提升了涉外职业能力，也引导学生在涉外工作和跨文化合作中树立正确的文化观和世界观，积极配合了思政教育和就业指导工作。



作者简介：
周容生，云南能源职业技术学院教师，参与高职英语教学综合性教学评价体系构建、高效课堂——实用英语任务型学习研究、高职高专学生英语学习策略与自主学习能力相关性研究等多项课题，曾获得云南省"超星杯”信息化教学设计竞赛三等奖。

目录：
目 录


Unit 1 Recruitment 1
SectionⅠ Warm up 1
Section?Ⅱ Listening and Speaking 3
Section?Ⅲ Practical Reading 6
Section Ⅳ Practical Writing 16
Unit 2 Human Resource 20
SectionⅠ Warm up 20
Section?Ⅱ Listening and Speaking 22
Section?Ⅲ Practical Reading 27
Section Ⅳ Practical Writing 40
Unit 3 Marketing 45
SectionⅠ Warm up 45
Section?Ⅱ Listening and Speaking 46
Section?Ⅲ Practical Reading 50
Section Ⅳ Practical Writing 59
Unit 4 Business Meeting 63
SectionⅠ Warm up 63
Section?Ⅱ Listening and Speaking 65
Section?Ⅲ Practical Reading 68
Section Ⅳ Practical Writing 78
Unit 5 Business Travel 81
SectionⅠ Warm up 81
Section?Ⅱ Listening and Speaking 83
Section?Ⅲ Practical Reading 89
Section Ⅳ Practical Writing 98

Unit 6 Business Dinner 101
SectionⅠ Warm up 101
Section?Ⅱ Listening and Speaking 103
Section?Ⅲ Practical Reading 105
Section Ⅳ Practical Writing 115
Unit 7 Trade Show 119
SectionⅠ Warm up 119
Section?Ⅱ Listening and Speaking 121
Section?Ⅲ Practical Reading 123
Section Ⅳ Practical Writing 135
Unit 8 Customer Service 139
SectionⅠ Warm up 139
Section?Ⅱ Listening and Speaking 141
Section?Ⅲ Practical Reading 143
Section Ⅳ Practical Writing 155
Unit 9 Business Negotiation 158
SectionⅠ Warm up 158
Section?Ⅱ Listening and Speaking 160
Section?Ⅲ Practical Reading 165
Section Ⅳ Practical Writing 176
Unit 10 E-commerce 182
SectionⅠ Warm up 182
Section?Ⅱ Listening and Speaking 184
Section?Ⅲ Practical Reading 186
Section Ⅳ Practical Writing 197
参考文献 202