商品详情
书名：跨境电商B2B店铺运营实战
定价：58.5
ISBN：9787121411281
作者：无
版次：第1版
出版时间：2021-05
内容提要：
本书以“跨境电商B2B数据运营”职业技能等级证书（初级）标准为依据，采用项目驱动模式组织内容。全书共10个项目，包括阿里巴巴国际站基本规则、店铺注册与管理、产品发布与管理、商机获取与管理、客户管理、交易与订单管理、出口服务、物流服务、资金管理、商家成长。读者完成全部项目后，能基本掌握阿里巴巴国际站的店铺基础实操技能，达到跨境电商B2B店铺运营助理岗位的技能要求。
作者简介：
“跨境电商B2B数据运营”1+X职业技能等级证书配套教材编委会，由北京水木学成教育科技有限公司组建，该公司是从事教育咨询与技术服务的高科技企业，在教育产品研发、人才测评、数据咨询和企业人力资源服务等领域有着丰富的经验。公司多年与清华大学（软件学院）共建"现代服务工程标准体系联合研究中心”，该中心以服务外包和跨境电子商务产业为重点，进行人才标准、测评体系和教育资源研发，并承担***和商务部委派给清华大学的相关课题的具体组织实施工作。
目录：
项目一 查询和学习阿里巴巴国际站相关规则··································································.1
任务一 学习阿里巴巴国际站规则总则··············································································.1
任务二 学习内容与信息发布规则····················································································.6
任务三 学习交易规则···································································································11
任务四 学习跨境供应链规则························································································.15
任务五 学习其他规则·································································································.17
项目小结···················································································································.18
项目训练···················································································································.19
项目二 店铺注册与管理·······························································································.21
任务一 注册会员与账户信息管理··················································································.21
任务二 准备并提交认证信息························································································.24
任务三 准备并提交公司信息························································································.28
任务四 准备并提交产品信息························································································.31
任务五 开通店铺·······································································································.34
任务六 了解店铺后台·································································································.37
项目小结···················································································································.45
项目训练···················································································································.46
项目三 产品发布与管理·······························································································.48
任务一 产品信息准备·································································································.48
任务二 制作关键词表·································································································.51
任务三 制作产品标题·································································································.54
任务四 产品发布全流程体验························································································.58
任务五 产品分组与产品分配························································································.66
任务六 橱窗产品设置·································································································.68
任务七 零效果产品处理······························································································.71
项目小结···················································································································.73
项目训练···················································································································.74
项目四 商机获取与管理·······························································································.76
任务一 查看访客详情与访客营销··················································································.76
任务二 外贸邮设置····································································································.85
任务三 访客EDM 营销·······························································································.91
任务四 询盘设置·······································································································.99
项目小结··················································································································.106
项目训练··················································································································.106
项目五 客户管理·········································································································.107
任务一 了解客户通···································································································.107
任务二 索要与发出名片·····························································································.111
任务三 客户列表管理································································································.117
任务四 公海客户管理································································································.121
任务五 客群管理······································································································.123
项目小结··················································································································.127
项目训练··················································································································.128
项目六 交易与订单管理······························································································.129
任务一 订单基础操作································································································.129
任务二 信用保障订单管理··························································································.134
任务三 e 收汇订单管理······························································································.140
项目小结··················································································································.145
项目训练··················································································································.145
项目七 一达通出口服务······························································································.147
任务一 开通一达通服务·····························································································.147
任务二 申请代理出口服务··························································································.154
任务三 申领产地证···································································································.161
项目小结··················································································································.164
项目训练··················································································································.164
项目八 物流服务·········································································································.166
任务一 选择国际物流方式及货物代理···········································································.166
任务二 查询物流报价································································································.170
任务三 设置运费模板································································································.174
任务四 在阿里巴巴国际站完成物流下单········································································.181
项目小结··················································································································.185
项目训练··················································································································.185
项目九 支付与资金管理······························································································.187
任务一 认识与选择国际支付方式·················································································.187
任务二 在线交易收款································································································.191
任务三 结汇与提现···································································································.195
任务四 其他资金管理································································································.201
项目小结··················································································································.207
自主训练··················································································································.208
项目十 商家成长·········································································································.209
任务一 了解商家频道································································································.209
任务二 在外贸学院学习成长·······················································································.217
任务三 在外贸圈交流成长··························································································.221
项目小结··················································································································.225
项目训练··················································································································.225
参考文献
定价：58.5
ISBN：9787121411281
作者：无
版次：第1版
出版时间：2021-05
内容提要：
本书以“跨境电商B2B数据运营”职业技能等级证书（初级）标准为依据，采用项目驱动模式组织内容。全书共10个项目，包括阿里巴巴国际站基本规则、店铺注册与管理、产品发布与管理、商机获取与管理、客户管理、交易与订单管理、出口服务、物流服务、资金管理、商家成长。读者完成全部项目后，能基本掌握阿里巴巴国际站的店铺基础实操技能，达到跨境电商B2B店铺运营助理岗位的技能要求。
作者简介：
“跨境电商B2B数据运营”1+X职业技能等级证书配套教材编委会，由北京水木学成教育科技有限公司组建，该公司是从事教育咨询与技术服务的高科技企业，在教育产品研发、人才测评、数据咨询和企业人力资源服务等领域有着丰富的经验。公司多年与清华大学（软件学院）共建"现代服务工程标准体系联合研究中心”，该中心以服务外包和跨境电子商务产业为重点，进行人才标准、测评体系和教育资源研发，并承担***和商务部委派给清华大学的相关课题的具体组织实施工作。
目录：
项目一 查询和学习阿里巴巴国际站相关规则··································································.1
任务一 学习阿里巴巴国际站规则总则··············································································.1
任务二 学习内容与信息发布规则····················································································.6
任务三 学习交易规则···································································································11
任务四 学习跨境供应链规则························································································.15
任务五 学习其他规则·································································································.17
项目小结···················································································································.18
项目训练···················································································································.19
项目二 店铺注册与管理·······························································································.21
任务一 注册会员与账户信息管理··················································································.21
任务二 准备并提交认证信息························································································.24
任务三 准备并提交公司信息························································································.28
任务四 准备并提交产品信息························································································.31
任务五 开通店铺·······································································································.34
任务六 了解店铺后台·································································································.37
项目小结···················································································································.45
项目训练···················································································································.46
项目三 产品发布与管理·······························································································.48
任务一 产品信息准备·································································································.48
任务二 制作关键词表·································································································.51
任务三 制作产品标题·································································································.54
任务四 产品发布全流程体验························································································.58
任务五 产品分组与产品分配························································································.66
任务六 橱窗产品设置·································································································.68
任务七 零效果产品处理······························································································.71
项目小结···················································································································.73
项目训练···················································································································.74
项目四 商机获取与管理·······························································································.76
任务一 查看访客详情与访客营销··················································································.76
任务二 外贸邮设置····································································································.85
任务三 访客EDM 营销·······························································································.91
任务四 询盘设置·······································································································.99
项目小结··················································································································.106
项目训练··················································································································.106
项目五 客户管理·········································································································.107
任务一 了解客户通···································································································.107
任务二 索要与发出名片·····························································································.111
任务三 客户列表管理································································································.117
任务四 公海客户管理································································································.121
任务五 客群管理······································································································.123
项目小结··················································································································.127
项目训练··················································································································.128
项目六 交易与订单管理······························································································.129
任务一 订单基础操作································································································.129
任务二 信用保障订单管理··························································································.134
任务三 e 收汇订单管理······························································································.140
项目小结··················································································································.145
项目训练··················································································································.145
项目七 一达通出口服务······························································································.147
任务一 开通一达通服务·····························································································.147
任务二 申请代理出口服务··························································································.154
任务三 申领产地证···································································································.161
项目小结··················································································································.164
项目训练··················································································································.164
项目八 物流服务·········································································································.166
任务一 选择国际物流方式及货物代理···········································································.166
任务二 查询物流报价································································································.170
任务三 设置运费模板································································································.174
任务四 在阿里巴巴国际站完成物流下单········································································.181
项目小结··················································································································.185
项目训练··················································································································.185
项目九 支付与资金管理······························································································.187
任务一 认识与选择国际支付方式·················································································.187
任务二 在线交易收款································································································.191
任务三 结汇与提现···································································································.195
任务四 其他资金管理································································································.201
项目小结··················································································································.207
自主训练··················································································································.208
项目十 商家成长·········································································································.209
任务一 了解商家频道································································································.209
任务二 在外贸学院学习成长·······················································································.217
任务三 在外贸圈交流成长··························································································.221
项目小结··················································································································.225
项目训练··················································································································.225
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