书名：GOOD CHARTS UPDATED & EXPANDED
定价：265.0
ISBN：9781647825133
作者：Scott Berinato
版次：2
出版时间：2023-08

内容提要：

好图表 新编版：哈佛商业评论 制作聪明有说服力的数据可视化指南 英文原版 Good Charts, Updated and Expanded

基本信息

Format:Paperback / softback 272 pages

Publisher:Harvard Business Review Press

Imprint:Harvard Business Review Press

Edition:Revised ed

ISBN:9781647825133

Published:29 Aug 2023

Weight:858g

Dimensions:190 x 243 x 21 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

制作出色的图表是当今管理者的一项技能。如果不能传达数据中包含的有价值的想法--威胁、机遇、隐藏的趋势和未来的可能性，那么推动业务发展的大量数据就毫无用处。

但许多人认为，数据可视化太难了，不是数据科学家和复杂软件包的专利，就是专业设计师及其视觉创意的领域。

其实不然。任何人都可以学会制作高质量的 "数据可视化"，更广泛地说，是清晰有效的信息设计。《更新和扩展的好图表》将告诉你如何做到这一点。

在这本经过更新和扩充的版本中，数据信息专家斯科特-贝里纳托（Scott Berinato）将为您提供所需的一切，帮助您将电子表格程序中的普通图表转化为非凡的视觉效果，吸引并说服您的听众，并将看似图表和要点混杂的演示文稿转化为清晰、有效、有说服力的故事体验。

Making good charts is a skill for managers today. The vast amount of data that drives business isn't useful if you can't communicate the valuable points contained in that data—the threats, the opportunities, the hidden trends, the future possibilities.

However，many think that data visualization is too difficult—a specialist skill that's either the province of data scientists and complex software packages or the domain of professional designers and their visual creativity.

Not so. Anyone can learn to produce quality "dataviz" and, more broadly, clear and effective information design. Good Charts will show you how to do it.

In this updated and expanded edition, dataviz expert Scott Berinato provides all you need for turning those ordinary charts kicked out of a spreadsheet program into extraordinary visuals that captivate and persuade your audience and for transforming presentations that seem like a mishmash of charts and bullet points into clear, effective, persuasive storytelling experiences.

作者简介

Scott Berinato 自诩为 "数据可视化怪才"，是《哈佛商业评论》的高级编辑。他经常就数据可视化和信息设计发表演讲并提供咨询。他是一位屡获殊荣的作家和编辑，其作品曾出现在《哈佛商业评论》以及其他高级商业和技术相关的印刷和网络出版物上。他还是《好图表工作手册》（Good Charts Workbook）的作者。

Scott Berinato is a self-described "dataviz geek" and a senior editor at Harvard Business Review. He speaks frequently and consults on data visualization and information design. He is an award-winning writer and editor whose work has appeared in HBR and other top business and tech-related print and web publications. He is also the author of the Good Charts Workbook.