亚马逊逆向工作法：来自亚马逊内部的见解、故事和秘密 Working Backwards

基本信息

Format Paperback | 304 pages

Dimensions 153 x 233 x 24mm | 378g

Publication date 18 Feb 2021

Publisher Pan Macmillan

Imprint Macmillan

Edition Statement Air Iri OME

ISBN13 9781529033830

页面数据仅供参考，具体以实物为准

书籍简介

★揭秘市值超万亿美元的亚马逊，可复制的工作方法和管理原则。

★《福布斯》《美联社》《纽约时报》《出版人周刊》盛赞。

★畅销近20个国家和地区，巴西、德国、意大利、日本、韩国、荷兰、波兰、俄罗斯、土耳其、乌克兰、英国、越南……

★杰夫·贝佐斯的技术顾问、亚马逊前高管柯林·布里亚，亚马逊前数字媒体副总裁比尔·卡联袂打造。两人累计在亚马逊工作27年，深度参与亚马逊的重大决策。

★“除了你们两个，我想不出还有谁能够把这本书写得更好了。” ——杰夫·贝佐斯

★亚马逊全球消费者业务CEO杰夫·威尔克、IBM公司总裁吉姆·怀特赫斯特、奥赖利媒体公司创始人蒂姆·奥赖利、华纳媒体公司首席执行官贾森·基拉尔、沃顿商学院副院长苏格威·奈特西恩、宾西法利亚大学沃顿学院教授塞古埃·内特塞恩重磅推选。

★亚马逊工作法具有奇妙的分形性：任何规模的公司都可从中受益。

★现在，它也可以成为你的工作法。

柯林·布里亚和比尔·卡尔于20世纪90年代末加盟亚马逊。在《亚马逊逆向工作法》一书中，两位长期任职于亚马逊的公司高管揭示和整理了驱动这家公司成功的工作方法和管理原则。凭借其加起来为亚马逊工作27年的经历——大部分时间都处于公司发展初期和创新阶段，催生了Kindle电子书阅读器、会员服务Amazon Prime等里程碑式的产品和服务——柯林和比尔以内幕人士的身份讲述了亚马逊与众不同的工作法。

作者运用亚马逊“领导力准则14条”提供了经验和技巧，阐明了这些领导力准则如何有助于各个层级的决策，揭示了亚马逊公司文化的四大特征：客户至上、长期思维、渴望创新和运营良好。

《亚马逊逆向工作法》是一套实用指南，是亚马逊公司的成长故事，也是作者对亚马逊工作法及其对他们个人生活和职业生涯影响的回忆。他们指出，亚马逊取得的巨大成功，源于其坚持定义清晰、执行严格的整套原则和实践。

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.

In 2018 Amazon became the world's second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon's founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

作者简介

[美] 柯林·布里亚（Colin Bryar）

在过去的25年里，领导了数字平台业务的所有发展阶段：早期初创公司、高增长的中期公司和知名的跨国公司。他曾在亚马逊（副总裁）、IMDB（首席运营官）和阿里巴巴旗下的大红市（RED MART）Redmart（首席运营官）等公司担任高级领导的职务。他与杰夫·贝佐斯并肩工作了两年多，担任贝佐斯的技术顾问。在此期间，亚马逊的几个关键业务得以构想和发展，其中包括亚马逊Prime、亚马逊Web服务、Kindle运营和亚马逊的Fulfillment等业务。柯林是一名技术专家，具有很强的综合管理能力，他在北美洲、欧洲和亚洲管理着广泛的业务，其中包括软件开发、供应链、物流、云计算、产品营销和广告销售。他目前担任多家公司的顾问，帮助他们成功地扩大了业务规模。他曾获得康奈尔大学授予的理学学士学位和运筹学工程硕士学位。他和妻子、两个孩子现住在西雅图。

[美] 比尔·卡尔（Bill Carr）

现在是交易平台Offer Up的首席运营官。之前，他在亚马逊领导该公司的数字音乐和视频业务，包括亚马逊音乐商店、Prime音乐商店、亚马逊视频商店、Prime视频商店和亚马逊工作室。比尔在亚马逊建立并负责监督管理由一千多名员工组成的团队，工作范围包括工程、产品、营销、业务开发、内容采集、设计，以及亚马逊工作室的电视和电影开发团队。在他的领导下，亚马逊的数字媒体业务发展成为收入超过10亿美元的全球业务，同时该公司与苹果、网飞和Hulu相匹敌。2014年，比尔离开亚马逊，加入Maveron有限责任公司，成为该公司常驻企业家。比尔曾获得科尔比学院授予的经济学学士学位和英语文学学士学位，以及埃默里大学授予的工商管理硕士学位。他有两个孩子，目前和家人住在西雅图。

Bill Carr joined Amazon in 1999 and spent more than fifteen years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. After Amazon, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.

Colin Bryar joined Amazon in 1998 - four years after its founding - and spent the next twelve years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was 'Chief of Staff' to Jeff Bezos, AKA 'Jeff's shadow', during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.