内容简介：

本书展示了;中国工商管理国际最佳案例奖的一些获奖案例。在2018年至2022年期间举办的大赛中共有63个案例获奖，本书收录了其中13个案例。

这13 个案例各有侧重。一些案例研究如何通过新技术和创新获取价值，或探讨战略、商业模式和财务业绩之间错综复杂的关系（例如，Freshippo、肯德基中国、汇纳科技、极客嘉，以及阿里巴巴与京东）；另一些分析了中国企业在进入国际市场时所面临的挑战及其战略对策（美的和SHEIN）；有一些案例深入探讨了领导力、企业管理、家族企业继承、谈判和冲突管理（伊顿教育、安缇嘉、强大辣椒和奖金风波）；还有两个案例讨论了社会企业如何更好地平衡其社会目的与财务可持续性，以及公司如何将社会创新与商业创新相结合（老爸测评和阿斯利康）。这些案例来自中国和国际商学院，凸显了全球对中国商业和管理动态的关注。

正如中国的一句谚语 ;星星之火，可以燎原，我们坚信，在大家的共同努力下，会有更多的教师认识到案例教学的价值，以及中国主题案例在全球管理教育中的广泛机遇。我们致力于与大家合作，以满足日益增长的对具有全球视野的多样化案例的需求。

作者简介：

中欧国际工商学院案例中心成立于2001年 持续关注中国管理教学与实践。目前肩负三项工作：第一是支持中欧教授开发更多有关于中国工商管理问题的高质量教学案例，引领教学与研究创新，以知识创造支持中欧高质量教学；第二是在上海市教_委、上海市学位委员会办公室和上海工商管理专业学位研究生教育指导委员会的支持下，承担建设;上海MBA课程案例库开发共享平台项目，与上海知名商学院一起，共建、共享、共赢，促进案例方法在管理学习、教育与培训领域的应用，致力于提升上海地区的管理教育水平并辐射全国；第三是运营并推广;中国工商管理国际案例库(ChinaCases.Org)，聚焦中国问题、坚持国际标准，服务课堂教学，将其建设成最具全球影响力的中国主题案例库。

目录：

Introduction 1

1 Freshippo: Data_Driven Business Model Innovation 9

Data_Driven Business Model 10

Data_Driven Core Competencies 13

Data_Driven Product Selection 15

Warehouse Management 17

Store Operation 18

Order Fulf illment 18

Logistics and Distribution 19

Other Technology_Driven New Retailers 19

The Future of Freshippo 21

2 Daddy Lab: A Chinese Social Enterprisersquo;s Dilemma 26

Founder: Wenfeng Wei 27

Discovering and Solving a Social Problem 27

Voluntary Testing through Crowdfunding 29

;Internet Celebrity E_commerce Model 31

Establishing Standards and Driving Social Reform 33

Amplifying Social Impact 35

Daddy Labrsquo;s Dilemma 36

3 SHEIN: Redef ining Global Fast Fashion 46

Background Note 48

Business Model 50

Aggressive Marketing 55

Global Footprint 57

Results 59

Challenges 60

4 A Dispute Over Year_end Bonuses (A) 72

Company Prof ile 72

Primary Figures 74

The Ins and Outs 76

5 Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo 84

Ngrsquo;s Entrepreneurial Experience 85

The Development of EtonHouse 86

Paradoxical Leadership 91

New Stage: Leadership in Transition 95

Postndash;COVIDndash;19: Expansion in China 97

6 Antigal: Strategy and Succession Challenges in a Family_Owned Vineyard with Global Ambitions 102

The Argentina Winery Industry and the Antigal Group 103

New Energy Introduced 108

Relationships Among Different Generations 110

Family Business Management 112

Entering the Chinese Market 115

Taking Antigal to the Next Level 116

7 Geek : Challenges and Growth in the World of Autonomous Warehouse Robotics 122

Starting Geek 123

What Warehouse Robots Should Be Produced? 126

Resolving the Sales Dilemma 131

Balancing Customization and Scale Production 134

The End 139

8 AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey 148

About AZ and Chinarsquo;s Pharmaceutical Market 149

Chinarsquo;s Pharmaceutical Market 150

Leon Wang 152

Innovating at AZ_China 153

9 Midea in India 170

Introduction of Midea Group 171

International Expansion of Midea 172

Entering the Indian Market 174

Choosing a Partner: Carrier 176

Challenges Facing Midea in the Indian Market 177

10 Alibaba vs. JD.com: Strategies Business Models and Financial Statements 186

JD and Alibabarsquo;s Listings 186

Chinarsquo;s Retail Industry 187

Alibaba: Just an E_Commerce Operator? 188

JD: A Rising Star 193

11 Being United and Working Together: Qiangda Chilli Leads to a Win_Win Outcomes 202

The Journey from Nothing to Something 202

Courage to Go Against the Stream 203

A Journey of a Thousand Miles Started with the First Step 206

Long and Arduous Journey Completed Through Unremitting Efforts 208

Journey from ;Lone Battle to ;Mutual Development 211

A Long Tough Road Ahead 214

12 KFC China: Building Competitive Advantages Through

Digitalization 218

The Rise of New Catering 219

KFC in China 220

Tapping into Digital Resources 222

Heightening the User Experience Digitally 224

Digital Technology in the Future KFC 232

13 Winner Technology: Big Data Disruption in the Retail Industry 242

Brick_and_Mortar Retail: Change and Challenges 243

Big Data Application in Brick_and_Mortar Retail 244

Winner Technology 245

Challenges Ahead 253

Appendix

Award List of The Global Contest for the Best Chinandash;Focused Cases (20152022) 260