商品介绍

• 商品信息

• 出版社： 机械工业出版社

• 商品名称：通证学

• 作者：陈源 胡慧超 刘蕴如 等

• 市场价：79.0

• ISBN号：9787111621980

• 版次：1-1

• 出版日期：2019-04

• 页数：232

• 字数：280

本书深入、系统地探讨了通证学方面的知识，有作者个人独特的观点和看法。全书共13章，分为5篇。第1篇通证学基础，涵盖的主要内容有通证经济学的起源、通证学基础、通证经济学的内涵、通证生态商业体的价值树；第2篇通证动力学，涵盖的主要内容有共识经济学、通证社群经济、通证生态自组织、通证平台经济；第3篇通证制度学，涵盖的主要内容有通证制度经济学、通证博弈论；第4篇新物种——通证生态商业体，涵盖的主要内容有通证生态商业体和通证经济的产业应用；第5篇主要是作者关于区块链的终极思考。
本书适合创业公司社群运营人员、企业社群架构师、公司级别的产品总监阅读，也适合希望了解社群发展趋势的读者和研究人员阅读。

序言一
序言二
前言
与读者交流
第 1篇通证学基础
第1章通证学的起源........................................................................002

1.1 通证的由来 ··············································003
1.1.1 缘起 ················································003
1.1.2 第一次亲密接触 ····································003
1.2 互信网爆款应用：通证 ····································005
1.3 通证与区块链的关系 ·······································007
1.3.1 生产关系与生产力 ············································007
1.3.2 彼此独立 ·············································007
1.3.3 相互支撑 ·············································008
1.4 通证学简史 ···········································009
1.4.1 房地产与区块链、通证 ·········································009
1.4.2 通证的史前史 ·······································012
1.4.3 代币史 ················································013
1.4.4 通证史 ················································013
1.5 通证认知上的几个误区 ····································014
1.5.1 Token与Coin的区别 ···································014
1.5.2 通证与法币的区别 ······································016
1.5.3 通证与积分的区别 ······································017
第2 章 通证学基础 ..........................................................................................020
2.1 通证概述 ··································· 021
2.1.1 通证学的概念 ······································· 021
2.1.2 通证生态经济体的概念 ········································ 021
2.2 通证的属性 ·········································· 022
2.2.1 首要属性：通 ······································· 022
2.2.2 核心属性：证 ······································· 024
2.2.3 市场属性：值 ······································· 024
2.3 通证的分类 ·············································· 025
2.3.1 证券类通证 ·········································· 025
2.3.2 实用类通证 ·········································· 027
2.3.3 凭证类通证 ·········································· 028
2.3.4 总结 ··················································· 028
2.4 通证思维 ··········································· 028
2.4.1 共享、共赢（分享、分利）精神 ···································· 029
2.4.2 共治（分权）、共建（众包）的分布式思维 ····························· 029
2.4.3 代码即通证世界的“法律” ········································· 030
2.4.4 共识性思维 ·········································· 030
2.5 通证学知识图谱 ············································· 031
第3 章 通证学的内涵 ...................................................................................035
3.1 通证经济学的本质 ·········································· 035
3.2 通证的基本原则 ············································· 036
3.2.1 通证价值生长原则 ······································ 036
3.2.2 通证发行原则 ······································· 037
3.2.3 激励原则：即时 ···································· 038
3.2.4 组织原则 ············································· 039
3.3 通证与虚拟世界：红色药丸 ··································· 040
3.3.1 数字孪生 ············································· 040
3.3.2