战略管理 英文原版 Strategic Management 理论与案例相结合的研究方法 第12版 英文版进口原版英语书籍
运费: | ¥ 0.00-999.00 |
库存: | 18 件 |
商品详情
书名:Strategic Management: An Integrated Approach,Theory and Cases战略管理(第12版)
作者:Hill Schilling Jones
出版社名称:Cengage
出版时间:2020
语种:英语
ISBN:9789814834339
商品尺寸:以实物为准
包装:平装
页数:(以实物为准)
This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.
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