玩乐的速度：推出人们喜爱的产品（Zynga创始人马克·平卡斯） Life at the Speed of Play: Launch Products People Love

基本信息

Publisher ‏ : ‎ Harper Business

Publication date ‏ : ‎ June 23, 2026

Language ‏ : ‎ English

Print length ‏ : ‎ 224 pages

ISBN-10 ‏ : ‎ 0063352575

ISBN-13 ‏ : ‎ 978-0063352575

Item Weight ‏ : ‎ 1 pounds

Dimensions ‏ : ‎ 6 x 0.81 x 9 inches

页面参数仅供参考，具体以实物为准

书籍简介

这是一本非传统的实用指南，教你如何将创意转化为真正有价值且深受用户喜爱的产品。本书作者是硅谷传奇先驱、Zynga创始人、斯坦福商学院产品管理课创建者马克·平卡斯。

马克·平卡斯始终站在互联网每一次迭代的前端。早在移动应用经济兴起之前，他就创建了一开始的应用程序公司，并在智能手机应用内购买创造850亿美元收入之前，就已开始向大众销售虚拟商品。作为Zynga的创始人，他推出了《FarmVille》、《CityVille》和《Words with Friends》等热门游戏，四年内共发布了八款游戏，用户数量超过十亿。

平卡斯将打造游戏的过程总结成一套可复制的系统，并由此衍生出他推崇的指导原则之一：“所有新事物都会失败”。《玩乐速度人生》是他提出的加速行动、大幅提升成功几率的框架。在人工智能的新时代，测试和学习的速度决定着的赢家，因此，他的真知灼见和建议至关重要。

《玩乐人生》一书充满智慧和幽默，并坚信科技拥有无限潜力。书中每一章都包含切实可行的建议，这些建议源自平卡斯那些非传统的“马克式格言”，例如“聘用简历有缺陷的人”、“保护投资者免受自身行为的影响”，以及看似矛盾的“打破规模限制，追求质量而非数量”。

本书是企业家、产品经理、创新者以及所有怀揣梦想——无论数字还是模拟——并将其变为现实的人们的指南。

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.

Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.   

Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where speed of testing and learning defines winners.

Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.

What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

作者简介

马克·平卡斯是杰出的企业家之一，以屡次找到并打造互联网产品而闻名。他广为人知的身份是社交移动游戏先驱Zynga的创始人。他以优等成绩毕业于宾夕法尼亚大学沃顿商学院，获得经济学理学学士学位，并在哈佛商学院获得工商管理硕士学位。他是一位尽职尽责的父亲，育有五个孩子，其中一个儿子患有特殊疾病。他现居旧金山。工作之余，他喜欢冲浪。

Mark Pincus is one of the tech industry’s most prominent entrepreneurs, known for repeatedly spotting and shaping the internet’s biggest hits. He is best known as the founder of Zynga, the pioneer of social mobile games. He graduated summa cum laude with a Bachelor of Science in economics from The Wharton School of the University of Pennsylvania and earned his MBA from Harvard Business School. A deeply committed father to five kids, including a special needs son, he lives in San Francisco. When not building products and companies, he can be found in the ocean, surfing.