剑桥IGCSE和OLEVEL商科教材含在线账号（2年）

Cambridge IGCSE™ and O Level Business Coursebook

with Digital Access (2 Years)

产品信息

作者： Mark Fisher Medi Houghton、Leanne Burslem-Curl、Veenu Jain 

出版商： ‎ Cambridge University Press

出版日期 : ‎ 2025年3月20日

版本 : ‎ 4th

语言 : 英语

印刷长度 : 600 页

ISBN-10 : ‎ 1009813501

ISBN-13 : ‎ 978-1009813501

商品重量 : 907 克

尺寸 : 22.23 x 2.11 x 27.51 厘米

页面参数仅供参考，具体以实物为准

书籍简介

这本数字教材通过引人入胜的视觉工具和真实案例，帮助学生理解关键的商业概念，确保所有学生都能轻松理解。从计算制造业的劳动生产率到辩论全球化是否有利于经济，鼓励学生参与各种活动，积极学习。带有问题的案例研究鼓励学生探索真实企业中的角色和运营，例如姚明的秘密和孩之宝。这本数字教材包含短视频和关键术语定义，提供清晰的解释，帮助英语为第二语言的学生。

特征

• 开展市场调查或撰写商业报告等各种活动鼓励主动学习并提供形成性评估见解。
• “学习目的”关注学生在每一章中将学习内容，并与教学大纲目标保持一致以提供结构。
• “商业情境”功能使学生能够讨论现实世界的例子，例如 Christina Ho 如何成为一名飞机飞行员，以帮助他们参与关键主题。
• 讨论问题可以帮助学生以两人一组或小组的形式更深入地探讨关键主题并加深理解。
• 来自世界各地的案例研究提供了额外的例子来支持理解，并提出了问题来帮助学生应用他们的学习。
• “商业行动”专题让学生能够讨论与工作世界相关的关键话题，例如环境问题和联合国气候变化大会。
• 文本中突出显示了特定主题的词汇，并在词汇表中包含了完整的定义，以支持以英语为第二语言的学生。
• 书中包含的提示旨在为关键主题和技能提供额外指导，以及有关论文写作、评估和分析的建议。
• “检查你的进度”和“反思”功能使学生能够跟踪他们的学习情况，考虑如何改进并为评估做准备。
• 可访问性信息：本出版物符合 EPUB 可访问性规范的要求，并符合 WCAG 2.2 AA 级别。

This digital coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. This digital coursebook includes short videos and key term definitions, offering clear explanations to support students with English as an additional language.

Features

• Varied activities, such as carrying out market research or writing a business report, encourage active learning and provide formative assessment insights.
• 'Learning intentions' focus on what students will learn in each chapter and align to the syllabus objectives to provide structure.
• 'Business in context' feature enables students to discuss real-world examples, such as how Christina Ho became an airplane pilot, to help them engage with key topics.
• Discussion questions help students explore key topics in more depth and build their understanding in pairs or groups.
• Case studies from around the world provide additional examples to support understanding, with questions to help students apply their learning.
• 'Business in action' feature allows students to discuss key topics in connection with the world of work, such as environmental issues and the United Nations Climate Change Conference.
• Subject-specific vocabulary is highlighted in the text, with full definitions included in the glossary, to support students with English as an additional language.
• Tips are included throughout to provide additional guidance on key topics and skills, as well as advice on essay writing, evaluation and analysis.
• 'Check your progress' and 'Reflection' features enable students to keep track of their learning, consider how they could improve and prepare for assessment.
• Accessibility Information: This publication meets the requirements of the EPUB Accessibility specification with conformance to WCAG 2.2 Level AA.

目录

Introduction

How to use this book

Section 1. Understanding business activity:

1. Business activity

2. Economic sectors

3. Enterprise, business growth and size

4. Types of business organisation

5. Business objectives and stakeholder objectives

Section 1 case study, Section 2. People in business:

6. Human resource management (HRM)

7. Organisation and management

8. Methods of communication

9. Motivating employees

Section 2 case study

Section 3. Marketing:

10. Marketing and the market

11. Market research

12. Marketing mix: product

13: Marketing mix: Price

14: Marketing mix: Place

15: Marketing mix: Promotion

16. Marketing strategy and legal controls

Section 3 case study

Section 4. Operations management:

17. Production of goods and services

18. Costs, scale of production and break-even analysis

19. Quality of goods and services

20. Location decisions

Section 4 case study

Section 5. Financial information and decisions:

21. Business finance

22. Cash flow forecasts

23. Statement of profit

24. Statement of financial position

25. Analysis of accounts

Section 5 case study

Section 6. External influences on business activity:

26. Economic issues

27. Business and the international economy

28. Environmental and ethical issues

Section 6 case study

29. Preparing for assessment

Accounting formulae and ratios

Glossary

Index

Acknowledgements.

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