书名：Start With Why: How Great Leaders Inspire Everyone To Take Action从提问开始/“超级”激励者

作者：Simon Sinek西蒙·斯涅克
出版社名称：Penguin
出版时间：2011
语种：英文
ISBN：9780241958223
商品尺寸：12.9 x 1.6 x 19.8 cm
包装：平装
页数：256 （以实物为准）
Start With Why: How Great Leaders Inspire Everyone To Take Action《从提问开始》（也译作《超级激励者》）的作者西蒙·斯涅克（Simon Sinek）是微软、美国国防部、美国运通以及联合国等机构的领导力顾问。

作者的领导力演讲在TED排名第三！突破3000万人次！
连续八年雄踞亚马逊百大商业类图书排行榜。
苹果、迪士尼、沃尔玛、Airbnb、海尔、哈雷、西南航空等知名企业都在用的领导力方法。
翻开本书，获取成为伟大的激励者的秘诀！

名人推荐
“这是我这么多年以来，读过的特别有用而且可以给人力量的一本书。它的内容简单明了，向我们讲述了管理者应该如何领导团队。”——威廉·尤里，《谈判力》作者，国际谈判协作组织顾问

“斯涅克在书中论述了为什么有些公司比其他公司更成功，员工更加有动力，同时列举了大量实例，用以说明员工在真正被激励的情况下是什么样的。”——乔·杰比亚，Airbnb联合创始人 

“海尔的改变是以《超级激励者》这本书的内容为指导，使海尔在互联网时代又做了一次领跑者。”——张瑞敏，海尔集团首席执行官

“《超级激励者》简明扼要的指出，伟大的公司和伟大的管理者究竟有哪些独特之处。太多人找错了方向，而斯涅克带你直击问题的源头。”——波利·拉巴尔，《商业怪杰》作者

“这本书会让你重新思考你的事业。一本好书，一语中的。这本书肯定能给你启发。”——霍华德·帕特南，美国西南航空公司前任CEO

Simon Sinek’s recent video on “The Millennial Question” went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way—they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question—WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Review
“This book is so impactful, I consider it required reading.”  — Tony Robbins, bestselling author of Awaken The Giant Within

“A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book.”  — Forbes

“One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”  — William Ury, co-author of Getting to Yes

“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”  — Polly LaBarre, co-author of Mavericks at Work
有些人只是名义上的管理者，而有些人是伟大激励者。名义上的管理者或许身居要职，而伟大激励者能够鼓舞他人。伟大激励者拥有伟大的目标和使命，他们善于培养团队凝聚力，带领团队做出创新的产品，拥有强大的市场号召力与客户忠诚度，从而带领团队获得永续的成功。我们会追随那些伟大激励者，不是因为我们被迫这么做，而是因为我们想要这么做。

在本书中，作者列举了大量的实际案例，提炼出激励团队员工的可行方法，那就是统一团队目标、行动与价值观，这是公司获取成功的关键因素。如果你想成为一名伟大激励者，想要鼓舞、启发他人，那么这本书正是你所需要的。
翻开本书，看斯涅克为你揭开成为伟大激励者的秘诀，助你赢得他人的衷心认同与鉴定追随。
西蒙·斯涅克（Simon Sinek） ，微软、美国国防部领导力顾问，国际知名演讲家，其领导力演讲在TED排名第三。在哥伦比亚大学的战略沟通项目中执教，《纽约时报》《华尔街日报》《华盛顿邮报》《商业周刊》等媒体的专栏作家。担任微软、美国国防部、美国运通以及联合国等机构的领导力顾问，受邀向美国乃至各国的中高层管理者讲授他的领导力课程。

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views.