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书名:国际商务英语函电(第五版)
定价:59.0
ISBN:9787301372678
作者:吴雯 主编
版次:5
出版时间:2026-06
内容提要:
作者简介:
吴雯 主编。吴雯,福建商学院副教授,研究方向为商务英语教学与翻译,曾发表论文多篇,主持、参与厅局级以上课题3项,主持、参与福建省教学质量工程4项,获得校教学优秀奖二等奖,教学成果奖二等奖等,主编教材2本,参编教材2本,已出版教材有:《国际商务英语函电(第四版)》(北京大学出版社出版,2020年8月,主编)、《商务英语阅读》(厦门大学出版社,2010年6月,副主编)、《商务英语函电(第二版)》(北京大学出版社,2023)
目录:
Module I Basics for International Business Correspondence Chapter I Basics for International Business Correspondence ………………………… 2
I. An Introduction to the Course …………………………………………………………… 2
II. Guidelines for E.ective Business Correspondence …………………………………… 3
III. Layout of Business Letters & Emails ………………………………………………… 5 Skill Practice ……………………………………………………………………………… 15 Business Link ……………………………………………………………………………… 16
Module II Establishing Business Relations Chapter II Establishing Business Relations …………………………………………… 20 Lesson 1 About Us ……………………………………………………………………… 22 Lesson 2 Self-introduction ……………………………………………………………… 26 Lesson 3 (A) A First Inquiry …………………………………………………………… 30
(B) Reply to the Above ……………………………………………………… 31 Skill Practice ……………………………………………………………………………… 35 Business Link ……………………………………………………………………………… 36 Useful Sentences ………………………………………………………………………… 37
Module III Business Negotiations Chapter III Inquiry and Reply …………………………………………………………… 42 Lesson 4 (A) General Inquiry …………………………………………………………… 44
(B) Reply to the Above ……………………………………………………… 45 Lesson 5 (A) An Order Inquiry ………………………………………………………… 50
(B) Request for Quotation …………………………………………………… 51 Lesson 6 (A) Status Inquiry……………………………………………………………… 55
(B) Reply to the Above ……………………………………………………… 56 Skill Practice ……………………………………………………………………………… 59Business Link ……………………………………………………………………………… 63 Useful Sentences ………………………………………………………………………… 63
Chapter IV Samples and Charges ……………………………………………………… 65 Lesson 7 (A) Asking for Samples ……………………………………………………… 67
(B) Reply to the Above ……………………………………………………… 68 Lesson 8 (A) Refusing to Pay Sample Charges ………………………………………… 73
(B) Reply to the Above ……………………………………………………… 74 Lesson 9 (A) Sending Samples ………………………………………………………… 78
(B) Sending Duplicate Samples ……………………………………………… 79 Skill Practice ……………………………………………………………………………… 82 Business Link ……………………………………………………………………………… 84 Useful Sentences ………………………………………………………………………… 85
Chapter V O.ers and Counter-O.ers …………………………………………………… 86 Lesson 10 A Firm O.er…………………………………………………………………… 88 Lesson 11 (A) A Counter-O.er ………………………………………………………… 93
(B) Reply to the Above ……………………………………………………… 94 Lesson 12 (A) New Price for Repeat Order …………………………………………… 98
(B) Reply to the Above ……………………………………………………… 99 Skill Practice ……………………………………………………………………………… 102 Business Link ……………………………………………………………………………… 104 Useful Sentences ………………………………………………………………………… 105
Module IV Execution of Contracts Chapter VI Orders and Contracts ……………………………………………………… 108 Lesson 13 A Purchase Order …………………………………………………………… 110 Lesson 14 (A) Partial Acceptance of an Order ………………………………………… 115
(B) Reply to the Above ……………………………………………………… 116 Lesson 15 (A) Sending a Sales Con.rmation …………………………………………… 120
(B) Counter-Signature Letter ………………………………………………… 121 Skill Practice ……………………………………………………………………………… 128 Business Link ……………………………………………………………………………… 136 Useful Sentences ………………………………………………………………………… 136
Chapter VII Payment …………………………………………………………………… 138 Lesson 16 (A) Asking for Payment by T/T ……………………………………………… 142
(B) Con.rming Payment by T/T …………………………………………… 143 Lesson 17 Declining Payment by 60 Days’ L/C ………………………………………… 146 Lesson 18 (A) Asking for Easier Payment ……………………………………………… 150
(B) Reply to the Above ……………………………………………………… 151 Skill Practice ……………………………………………………………………………… 155 Business Link ……………………………………………………………………………… 158 Useful Sentences ………………………………………………………………………… 159
Chapter VIII Establishment of and Amendment to L/C ……………………………… 161 Lesson 19 (A) Urging Establishment of L/C …………………………………………… 164
(B) Con.rming L/C Application …………………………………………… 165 Lesson 20 (A) Amendment to L/C ……………………………………………………… 169
(B) Reply to the Above ……………………………………………………… 172 Lesson 21 (A) Asking for Extension of L/C …………………………………………… 175
(B) Reply to the Above ……………………………………………………… 176 Skill Practice ……………………………………………………………………………… 180 Business Link ……………………………………………………………………………… 185 Useful Sentences ………………………………………………………………………… 186
Chapter IX Packing & Marking ………………………………………………………… 188 Lesson 22 Inner Packing & Labeling …………………………………………………… 191 Lesson 23 Outer Packing………………………………………………………………… 196 Lesson 24 Container Loading …………………………………………………………… 202 Skill Practice ……………………………………………………………………………… 205 Business Link ……………………………………………………………………………… 207 Useful Sentences ………………………………………………………………………… 209
Chapter X Shipment ……………………………………………………………………… 211 Lesson 25 (A) Shipping Instructions …………………………………………………… 213
(B) Reply to the Above ……………………………………………………… 214 Lesson 26 (A) Requesting for Prompt Shipment ……………………………………… 218
(B) Reply to the Above ……………………………………………………… 219 Lesson 27 Requesting for Partial Shipment and Transshipment………………………… 222
Skill Practice ……………………………………………………………………………… 225 Business Link ……………………………………………………………………………… 227 Useful Sentences ………………………………………………………………………… 229
Chapter XI Insurance …………………………………………………………………… 230 Lesson 28 Insurance Information ……………………………………………………… 232 Lesson 29 Asking for CIF Terms………………………………………………………… 236 Lesson 30 (A) Inquiring for Insurance Rate …………………………………………… 240
(B) O.ering Insurance Rate ………………………………………………… 241 Skill Practice ……………………………………………………………………………… 243 Business Link ……………………………………………………………………………… 244 Useful Sentences ………………………………………………………………………… 246
Chapter XII Complaints, Claims and Settlement ……………………………………… 248 Lesson 31 Complaint about Inferior Quality …………………………………………… 250 Lesson 32 Claim on Late Delivery ……………………………………………………… 253 Lesson 33 Settlement of Complaint …………………………………………………… 257 Skill Practice ……………………………………………………………………………… 260 Business Link ……………………………………………………………………………… 262 Useful Sentences ………………………………………………………………………… 263
Module V Documents Chapter XIII Specimen of Documents …………………………………………………… 266 Skill Practice ……………………………………………………………………………… 276
Appendix I 国际机构 ……………………………………………………………………… 286
Appendix II 海外展会 …………………………………………………………………… 287
Appendix III 世界各大船公司名录 ……………………………………………………… 289
参考书目……………………………………………………………………………………… 290
定价:59.0
ISBN:9787301372678
作者:吴雯 主编
版次:5
出版时间:2026-06
内容提要:

本书按国际贸易流程以一笔鞋子交易为主线展开,根据工作流程呈现了order inquiry(客户询盘),container loading(装柜要求)等公司信函实例,每个环节收进了业务常用的最新术语与词汇,例如OEM,MOQ,leading time,HQ,TNT,PayPal等,并分环节对国际贸易语言点进行介绍。本书表格形式多,有询盘单、报价单、估价单、装船通知等,新颖实用。练习题结合了托业考试的最新题型,实训内容紧跟业务员的实际操作,附有公司真实信头、名片、图片等。实现了与外贸业务零距离的接触,从多方面训练学生的贸易实战能力。第五版根据近几年的教学实践,对部分内容作了更新、替换和改动,每章增加了与章节内容相关的思政元素。本书可供高等院校商务英语专业和国际经济与贸易专业的学生、国际商务从业人员参考使用,也可作为从事国际贸易工作的专业人士、公司培训的自学参考书。
作者简介:
吴雯 主编。吴雯,福建商学院副教授,研究方向为商务英语教学与翻译,曾发表论文多篇,主持、参与厅局级以上课题3项,主持、参与福建省教学质量工程4项,获得校教学优秀奖二等奖,教学成果奖二等奖等,主编教材2本,参编教材2本,已出版教材有:《国际商务英语函电(第四版)》(北京大学出版社出版,2020年8月,主编)、《商务英语阅读》(厦门大学出版社,2010年6月,副主编)、《商务英语函电(第二版)》(北京大学出版社,2023)
目录:
Module I Basics for International Business Correspondence Chapter I Basics for International Business Correspondence ………………………… 2
I. An Introduction to the Course …………………………………………………………… 2
II. Guidelines for E.ective Business Correspondence …………………………………… 3
III. Layout of Business Letters & Emails ………………………………………………… 5 Skill Practice ……………………………………………………………………………… 15 Business Link ……………………………………………………………………………… 16
Module II Establishing Business Relations Chapter II Establishing Business Relations …………………………………………… 20 Lesson 1 About Us ……………………………………………………………………… 22 Lesson 2 Self-introduction ……………………………………………………………… 26 Lesson 3 (A) A First Inquiry …………………………………………………………… 30
(B) Reply to the Above ……………………………………………………… 31 Skill Practice ……………………………………………………………………………… 35 Business Link ……………………………………………………………………………… 36 Useful Sentences ………………………………………………………………………… 37
Module III Business Negotiations Chapter III Inquiry and Reply …………………………………………………………… 42 Lesson 4 (A) General Inquiry …………………………………………………………… 44
(B) Reply to the Above ……………………………………………………… 45 Lesson 5 (A) An Order Inquiry ………………………………………………………… 50
(B) Request for Quotation …………………………………………………… 51 Lesson 6 (A) Status Inquiry……………………………………………………………… 55
(B) Reply to the Above ……………………………………………………… 56 Skill Practice ……………………………………………………………………………… 59Business Link ……………………………………………………………………………… 63 Useful Sentences ………………………………………………………………………… 63
Chapter IV Samples and Charges ……………………………………………………… 65 Lesson 7 (A) Asking for Samples ……………………………………………………… 67
(B) Reply to the Above ……………………………………………………… 68 Lesson 8 (A) Refusing to Pay Sample Charges ………………………………………… 73
(B) Reply to the Above ……………………………………………………… 74 Lesson 9 (A) Sending Samples ………………………………………………………… 78
(B) Sending Duplicate Samples ……………………………………………… 79 Skill Practice ……………………………………………………………………………… 82 Business Link ……………………………………………………………………………… 84 Useful Sentences ………………………………………………………………………… 85
Chapter V O.ers and Counter-O.ers …………………………………………………… 86 Lesson 10 A Firm O.er…………………………………………………………………… 88 Lesson 11 (A) A Counter-O.er ………………………………………………………… 93
(B) Reply to the Above ……………………………………………………… 94 Lesson 12 (A) New Price for Repeat Order …………………………………………… 98
(B) Reply to the Above ……………………………………………………… 99 Skill Practice ……………………………………………………………………………… 102 Business Link ……………………………………………………………………………… 104 Useful Sentences ………………………………………………………………………… 105
Module IV Execution of Contracts Chapter VI Orders and Contracts ……………………………………………………… 108 Lesson 13 A Purchase Order …………………………………………………………… 110 Lesson 14 (A) Partial Acceptance of an Order ………………………………………… 115
(B) Reply to the Above ……………………………………………………… 116 Lesson 15 (A) Sending a Sales Con.rmation …………………………………………… 120
(B) Counter-Signature Letter ………………………………………………… 121 Skill Practice ……………………………………………………………………………… 128 Business Link ……………………………………………………………………………… 136 Useful Sentences ………………………………………………………………………… 136
Chapter VII Payment …………………………………………………………………… 138 Lesson 16 (A) Asking for Payment by T/T ……………………………………………… 142
(B) Con.rming Payment by T/T …………………………………………… 143 Lesson 17 Declining Payment by 60 Days’ L/C ………………………………………… 146 Lesson 18 (A) Asking for Easier Payment ……………………………………………… 150
(B) Reply to the Above ……………………………………………………… 151 Skill Practice ……………………………………………………………………………… 155 Business Link ……………………………………………………………………………… 158 Useful Sentences ………………………………………………………………………… 159
Chapter VIII Establishment of and Amendment to L/C ……………………………… 161 Lesson 19 (A) Urging Establishment of L/C …………………………………………… 164
(B) Con.rming L/C Application …………………………………………… 165 Lesson 20 (A) Amendment to L/C ……………………………………………………… 169
(B) Reply to the Above ……………………………………………………… 172 Lesson 21 (A) Asking for Extension of L/C …………………………………………… 175
(B) Reply to the Above ……………………………………………………… 176 Skill Practice ……………………………………………………………………………… 180 Business Link ……………………………………………………………………………… 185 Useful Sentences ………………………………………………………………………… 186
Chapter IX Packing & Marking ………………………………………………………… 188 Lesson 22 Inner Packing & Labeling …………………………………………………… 191 Lesson 23 Outer Packing………………………………………………………………… 196 Lesson 24 Container Loading …………………………………………………………… 202 Skill Practice ……………………………………………………………………………… 205 Business Link ……………………………………………………………………………… 207 Useful Sentences ………………………………………………………………………… 209
Chapter X Shipment ……………………………………………………………………… 211 Lesson 25 (A) Shipping Instructions …………………………………………………… 213
(B) Reply to the Above ……………………………………………………… 214 Lesson 26 (A) Requesting for Prompt Shipment ……………………………………… 218
(B) Reply to the Above ……………………………………………………… 219 Lesson 27 Requesting for Partial Shipment and Transshipment………………………… 222
Skill Practice ……………………………………………………………………………… 225 Business Link ……………………………………………………………………………… 227 Useful Sentences ………………………………………………………………………… 229
Chapter XI Insurance …………………………………………………………………… 230 Lesson 28 Insurance Information ……………………………………………………… 232 Lesson 29 Asking for CIF Terms………………………………………………………… 236 Lesson 30 (A) Inquiring for Insurance Rate …………………………………………… 240
(B) O.ering Insurance Rate ………………………………………………… 241 Skill Practice ……………………………………………………………………………… 243 Business Link ……………………………………………………………………………… 244 Useful Sentences ………………………………………………………………………… 246
Chapter XII Complaints, Claims and Settlement ……………………………………… 248 Lesson 31 Complaint about Inferior Quality …………………………………………… 250 Lesson 32 Claim on Late Delivery ……………………………………………………… 253 Lesson 33 Settlement of Complaint …………………………………………………… 257 Skill Practice ……………………………………………………………………………… 260 Business Link ……………………………………………………………………………… 262 Useful Sentences ………………………………………………………………………… 263
Module V Documents Chapter XIII Specimen of Documents …………………………………………………… 266 Skill Practice ……………………………………………………………………………… 276
Appendix I 国际机构 ……………………………………………………………………… 286
Appendix II 海外展会 …………………………………………………………………… 287
Appendix III 世界各大船公司名录 ……………………………………………………… 289
参考书目……………………………………………………………………………………… 290
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