商品详情
Iacocca : An Autobiography
艾柯卡自传
基本信息
Author:Lee Iacocca & William Novak
Format:Paperback | 365 pages
Dimensions:134 x 209 x 22mm | 308g
Publication date:03 Apr 2007
Publisher:Random House USA Inc
Language:English
ISBN10:055338497X
ISBN13:9780553384970
页面参数仅供参考,具体以实物为准
书籍简介
他是美国的一个传奇人物,一个直来直去的商人,他把克莱斯勒从悬崖边拉了回来,在这个过程中,他成为了媒体的名人和新闻人物,很多人都呼吁他竞选总统。
作为意大利移民的儿子,李·艾柯卡在福特汽车公司一路高升,成为总裁,却在8年后的一场本应让他崩溃的权力角逐中被推翻。但李·艾柯卡并没有生气,他得以报复。他领导了一场克莱斯勒的生存之战,使他的名字成为了数百万美国人正直、知识和勇气的象征。
在他经典的强硬风格中,他告诉我们他如何改变了汽车工业在60年代创造了非凡的野马。他走到幕后,看看亨利·福特的恐吓和操纵统治。他讲述了克莱斯勒从濒临破产的边缘奇迹般重生,并如此早地偿还了12亿美元的政府贷款,以至于华盛顿不知道如何兑现这张支票。
He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
作者简介
李·艾柯卡是福特汽车公司的总裁,也是克莱斯勒公司的主席。退休后,他投身于Iacocca家族基金会,为糖尿病研究筹集资金。李于2019年去世。
Lee Iacocca was the president of Ford Motor Company and chairman of the Chrysler Corporation. In retirement, he devoted his time to the Iacocca Family Foundation, which raises money for diabetes research. Lee Iacocca died in 2019.




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