影响者营销指南 （企业家指南） Ultimate Guide to Influencer Marketing

基本信息

Format:Paperback / softback 200 pages, Illustrations, unspecified

Publisher:Entrepreneur Press

Imprint:Entrepreneur Press

ISBN:9781642011630

Published:20 Jun 2024

Dimensions:254 x 203 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

利用影响力营销的力量为您的企业服务。

《影响力营销指南》是一本详细的资源，它为小企业主提供了有效与影响力营销者建立联系所需的知识。本书涵盖了影响力营销的关键方面，提供了实用建议和可操作的策略。详细了解：

投资影响力营销对您的企业的重要性

为您的品牌和产品确定合适的影响力营销者类型

与针对特定领域且预算友好的微型影响力营销者合作

组织和开展影响力营销活动

分析您的活动结果以尽大化您的投资回报率

利用影响力营销者关系发展您的业务

《影响力营销指南》是希望利用影响力营销力量的小企业主的工具。

Leverage the power of influencer marketing for your business. 

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

The importance of investing in influencer marketing for your business

Identifying the right type of influencer for your brand and product

Working with micro-influencers that are niche specific and budget friendly

Organizing and running your influencer marketing campaigns

Analyzing the results of your campaign to maximize your ROI

Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

作者简介

Butow Communications Group (BCG) 的所有者 Eric Butow 专门从事网站开发、在线营销和技术写作服务。Eric 撰写或与他人合作出版了 43 本书，包括《社交媒体营销指南》和《Instagram for Business for Dummies》。他还教授网络和计算机课程。不工作时，Eric 喜欢与朋友共度时光，探索杰克逊历史悠久的淘金小镇，并协助母亲经营日托业务。

现场视频策略师 Stephanie Garcia 帮助品牌和企业家提升他们的知名度。凭借 15 年的广告代理经验，Stephanie 在数字营销方面的专业知识已指导众多客户在 Fascination Fast Track™ 上取得成功。Stephanie 获得知名机构的认可和行业引领者的奖励，是《社交媒体营销指南》的合著者，并主持热门节目“Lights, Camera, Live”。她居住在加利福尼亚州圣地亚哥。

Neal Schaffer 是帮助创新企业数字化转型销售和营销的专业人士。 Neal 是数字营销咨询公司 PDCA Social 的创始人，目前担任多家公司的兼职 CMO。他还在罗格斯商学院和爱尔兰管理学院任教。Neal 精通日语和普通话，是一位受欢迎的主题演讲者，曾在四大洲十多个国家发表过演讲。他也是 4 本销售和营销书籍的作者，包括《Maximize Your Social》（Wiley）和近期出版的《The Age of Influence》（HarperCollins Leadership），这是一本重新定义数字影响力的开创性著作。

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.

Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track™. Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California.

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.