思想领导力的竞争 IPPY图书奖 Competing on Thought Leadership

基本信息

Format:Hardback 258 pages

Publisher:Ideapress Publishing

Imprint:Vicara Books

ISBN:9781646871001

Published:5 Apr 2022

Dimensions:229 x 152 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

“推动颠覆性创新早期采用的引擎的重要指南。”

——杰弗里·摩尔，《跨越鸿沟和区域走向胜利》作者

企业如何才能突飞猛进

通过开发、营销、

并提供专业知识

“思想领导力”现在已成为商业词典的核心部分。 许多公司网站都专门用了整个部分来介绍它。 整个会议都是围绕它建立的（TED 和世界经济论坛是独特的会议）。 它是复杂、高价公关活动的中心。 成千上万的人正在以此为职业。 从富达投资 (Fidelity Investments)、Adobe 和 Cigna 到普华永道 (PwC)、埃森哲 (Accenture) 和 Spotify 等公司都有专人负责。

人们对思想领导力领域的兴趣白热化——就像杰出的思想引领人物将突破性想法推向市场时所引起的轰动一样。 因此，现在是时候对思想领导力这个话题本身进行实质性的探讨了。

罗伯特·布迪（Robert Buday）在《思想领导力竞争》一书中大胆地表达了这一点。 他具体地将思想领导力定义为：公司或个人因开发、营销和提供解决复杂客户问题的专业知识而获得的赞誉。 他将其定义为一种商业策略，而不仅仅是一种营销策略。

Buday 还为客户提供了自 20 世纪 80 年代以来的工作和研究成果，帮助客户的公司和个人在各自领域成为全球知名的领先专家，从而使他们的收入和利润成倍增加。

本书重点关注向其他企业销售服务和产品的企业如何依靠思想领导力蓬勃发展。 它借鉴了世界上一些好的专业知识销售公司（咨询、会计、法律、金融服务和技术公司）的经验教训，并使它们适用于每个 B2B 公司。

然而，思想领导力竞争的原则适用于所有组织——无论是营利性组织还是非营利性组织——都需要在解决复杂问题方面表现出专业知识。 消费品公司、慈善基金会和其他组织也可以从采用这些思想领导力好的实践中获益匪浅。

“An essential guide to the engine that drives the early adoption of disruptive innovations.”

--Geoffrey Moore, Author, Crossing the Chasm and Zone to Win

HOW COMPANIES CAN VAULT AHEAD 

BY DEVELOPING, MARKETING, 

AND DELIVERING SUPERIOR EXPERTISE

“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.

Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment. 

In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. 

Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. 

This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise – consulting, accounting, law, financial services and technology firms – and makes them practical for every B2B firm. 

Yet the principles of Competing on Thought Leadership apply to all organizations – for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

作者简介

ROBERT BUDAY 自 1987 年以来一直是思想领导力领域的先驱。那一年，他加入了一家公司（CSC Index），该公司开发了 20 世纪 90 年代轰动一时的咨询服务——业务重组。 他是营销团队的关键成员，将“这个词”变成了家喻户晓的术语，并带动了每年收入近 50 亿美元的咨询行业。

布迪被许多人视为“思想领导力方面的思想引领人物”，他帮助数十家公司获得了对其专业知识的更大认可并从中获得了收入：其中包括塔塔咨询服务公司、德勤、Simon-Kucher & Partners 和微软。 他还协助其他数十个咨询、IT 服务、法律、软件、建筑和学术组织因其专业知识而获得认可。

Buday 和他的团队帮助客户出版了畅销书、50 多篇《哈佛商业评论》文章，甚至在其他领先商业出版物（例如《福布斯》、《金融时报》、《彭博商业周刊》、《CFO 杂志》、《Financial Executive》和《CIO》）上发表了更多观点文章 。

自 1998 年以来，Buday 经营着两家世界上具影响力的思想领导力咨询公司：Buday Thought Leadership Partners 和 Bloom Group LLC。 他还是“从思想领导力中获益”年度会议的共同创始人。 他和他的家人住在马萨诸塞州波士顿郊外。

ROBERT BUDAY has been a pioneer in the field of thought leadership since 1987. In that year, he joined a firm (CSC Index) that developed the blockbuster consulting service of the 1990s, business reengineering. He was a key part of the marketing team that turned it into a household term and ignited a nearly $5 billion-a-year consulting sector. 

Regarded by many as a “thought leader on thought leadership,” Buday has helped dozens of firms gain greater recognition for, and revenue from, their expertise: Tata Consultancy Services, Deloitte, Simon-Kucher & Partners, and Microsoft among them. He has also assisted dozens of other consulting, IT services, law, software, architecture, and academic organizations in becoming recognized for their expertise. 

Buday and his team have helped clients publish bestselling books, more than 50 Harvard Business Review articles, and even more opinion articles in other leading business publications (e.g., Forbes, the Financial Times, Bloomberg BusinessWeek, CFO Magazine, Financial Executive, and CIO).

Since 1998, Buday has run two of the world’s most influential thought leadership consultancies, Buday Thought Leadership Partners and Bloom Group LLC. He has also been the co-creator of the annual conference “Profiting from Thought Leadership.” He and his family live outside of Boston, Massachusetts.