赢得捐赠：让你的捐赠人感觉像个赢家 Winning Gifts: Make Your Donors Feel Like Winners

基本信息

Format:Hardback 336 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

ISBN:9780470128343

Published:8 Feb 2008

Weight:585g

Dimensions:229 x 164 (mm)

信息仅供参考，具体以实物为准

书籍简介●

获得礼物并让捐赠者感觉自己是赢家的秘诀。

了解以人为本的筹款的好方法。 了解执行董事、筹款人、项目经理和志愿者在双赢框架中的作用、倾听的重要性、以捐助者为中心的方法的案例，以及这些概念在各种筹款环境中应用的直接方式 。 包括许多现实世界的例子，这些例子取自作者自己作为非营利组织首席慈善官和一家知名的全国性非营利咨询公司领导的经历。

Thomas D. Wilson 是 Campbell & Company 的副总裁兼西部区域经理。 他的筹款职业生涯超过 25 年，包括从一开始就开展成功的活动、重振停滞的计划以及董事会/员工培训。

The secret to getting gifts and making donors feel like winners.

Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.  

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

作者简介

Thomas D. Wilson 是 Campbell & Company 的副总裁兼西部区域经理，该公司是一家全国性咨询公司，为非营利组织提供发展规划、筹款、营销传播和高管搜寻方面的咨询。 汤姆在筹款方面的职业生涯跨越了超过四分之一个世纪，包括从一开始就开展成功的活动、重振停滞的计划以及董事会和员工培训。

Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.

目录

部分目录，仅供参考

Preface xv

Acknowledgment xvii

About the Author xix

PART 1 A WINNING GIFT FOR YOUR DONOR 1

Winning versus Losing 2

How do You Know if It’s a Winning Gift? 4

Why Philanthropic Fundraising? 5

Inspire Giving 5

The Six I’s of Philanthropic Fundraising 6

Six I’s: Step #1—Identify, Qualify, and Research 8

Six I’s: Step #2—Introduce, Interact, and Connect 12

Six I’s: Step #3—Interests and Needs (Listen) 13

Six I’s: Step #4—Inform and Deepen Understanding 13

Six I’s: Step #5—Involve, Acknowledge, and Engage 14

Six I’s: Step #6—Invest, Recognize, Steward 15

Read On 15

CHAPTER 1 People Centered Fundraising 17

Start with Peoples’ Needs 18

How Does Your Organization Benefit the Community? 19

A Public Library 20

A Graduate University 23

Take a Marketing Approach 23

Sales 24

Marketing 25

Importance of Strategic Planning 28

Drucker Self-Assessment Tool 29

How to Be People Centered 31

Individuals 32

In Planned Estate Gift Fundraising 35

Foundations 36

Corporations 37

Communications and Learning Styles 39

Involve Volunteers in Your Fundraising 42

Staff-Driven Fundraising? 45

How to Help Your Organization Become People Centered 46

Apply What You’ve Learned 48

CHAPTER 2 Donor Values 51