布莱恩·克莱格：大脑劫持:影响与操纵的科学 2022年皇家学会特里维迪科学图书奖得主新作 Brainjacking : The Science of Influence

基本信息

Format:Hardback 288 pages

Publisher:Icon Books

Imprint:Icon Books

ISBN:9781837731503

Published:7 Nov 2024

Dimensions:234 x 153 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

《大脑劫持》探索了讲故事的心理学——让我们成为人类的能力。为了发现科学如何与我们的欲望和决定相交，本书总结了我们利用故事改变他人大脑的三种方式：告知、影响和操纵。通过教育和政治、广告和营销，我们发现技巧的范围从微妙的推动和潜意识影响到强大的情感操纵。

在 Brian Clegg 的指导下，这本书将帮助您解开大脑劫持的阴险世界。这项重要的调查巧妙地将人工智能、大数据、社交媒体等不同主题的不同线索汇集在一起​​，展示了新旧技术和科学如何结合起来影响人类的行为和信念。

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Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and controling. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional control.

With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

作者简介

布莱恩·克莱格是一位科普作家，其作品《骰子世界》和《无限简史》均入围皇家学会科学图书奖候选名单。他曾为《自然》、《泰晤士报》和 BBC Focus 等出版物撰稿。

Brian Clegg is a popular science writer whose Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.