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国际人才英语教程 高级

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《国际人才英语教程高级》基于国家对于国际人才的需求,以人才核心能力培养为目标,以“产出导向法”和“体验式学习”为教材设计理念。《国际人才英语教程高级》与“国才考试”高级相对应,教材设计遵循“国才考试”聚焦职场的设计理念,创设职场情境和主角人物,探索刚入职的管理培训生会面临的职场任务,通过完成一系列活动,帮助学生体验真实职场,实现人才核心能力培养。


内容简介

《国际人才英语教程高级》结合普通本科高校的教学实际而编写,难度与“国才考试”高级相对应,关注职场沟通能力的提升。本册教材设定为会展总监面临的职场情境,包含四个职场任务,每两个单元完成一个职场任务,共八个单元,带领学生了解完成不同的职场任务所需要的各种核心能力,帮助学生跟随主角人物一起成长。


目录

CASE 1 Who will participate in the auto exhibition?  P2

Unit 1 Write a market research report P4

Learning objectives P4 

Reading P5 

An excerpt from an industry report on China’s new energy vehicles 

Listening P9 

Interviews with representatives of NEV manufacturers and customers

Preparing for the structure P10 

Structure of a market research report 

Sharpening the skills P12 

Using appropriate charts to present data 

Developing the strategies P14 

Using statistics appropriately to improve credibility

Biz practice P16 

Write a report: conduct market research on new energy vehicles in China

Looking beyond P18

China’s new energy vehicles 


Unit 2 Invite car manufacturers to the event P19 

Learning objectives P19 

Reading P20 

A tentative planning scheme for the new energy vehicle exhibition 

Listening P23 

A conversation between Liu Yang and Monica about the presentation strategies

Preparing for the structure P24 

Structure of a presentation inviting potential participants 

Sharpening the skills P26 

Including evidence to increase persuasiveness 

Developing the strategies P28 

Using different ways to engage the audience 

Biz practice P29 

Make a presentation: invite car manufacturers 

Looking beyond P31

Carbon neutrality



CASE 2 How can they handle the last-minute change? P32

Unit 3 Negotiate a solution P34 

Learning objectives P34 

Reading P35 

An event management services contract 

Listening P38 

A conversation between Liu Yang and Monica about their demands

Preparing for the structure P39 

Structure of a business negotiation 

Sharpening the skills P40 

Expressing agreement and disagreement effectively 

Developing the strategies P42 

Choosing appropriate negotiation styles 

Biz practice P44 

Conduct a negotiation: negotiate a solution 

Looking beyond P46

China’s book clubs 


Unit 4 Inform the publishers of the new plan P47 

Learning objectives P47 

Reading P48 

Introductions to the three convention centers 

Listening P52 

A conversation between Liu Yang and Monica about the most suitable option

Preparing for the structure P53 

Structure of an apology email 

Sharpening the skills P54 

Expressing an apology sincerely and clearly 

Developing the strategies P56 

Making a concise apology 

Biz practice P57 

Write an apology email: apologize for the venue change 

Looking beyond P59

The power of cultural exchange


CASE 3 Will they be forgiven? P60

Unit 5 Investigate and report the accident P62 

Learning objectives P62 

Reading P63 

A news report on the escalator accident 

Listening P66 

A conversation between Liu Yang and the head of the convention center

Preparing for the structure P67 

Structure of an accident briefing report 

Sharpening the skills P69 

Describing an accident in a clear way 

Developing the strategies P70 

Writing objectively 

Biz practice P72 

Write an accident briefing report: explain the situation 

Looking beyond P74 

The long history of China’s animation 


Unit 6 Provide the public with updates and follow-ups P75 

Learning objectives P75 

Reading P76 

Two cases of public relations crisis management 

Listening P79 

A conversation between Liu Yang and Monica about the dos and don’ts

Preparing for the structure P80 

Structure of a crisis speech 

Sharpening the skills P81 

Using a proper language style for a crisis speech 

Developing the strategies P82 

Expressing sincerity in a speech 

Biz practice P83 

Make a speech: update the situation and follow-ups 

Looking beyond P85

Story and art 


CASE 4 How well did this exhibition perform? P86

Unit 7 Design a questionnaire to collect feedback P88 

Learning objectives P88 

Reading P89 

A news report on the ceramics exhibition 

Listening P93 

The oral comments from three attendees

Preparing for the structure P94 

Structure of a questionnaire 

Sharpening the skills P96 

Choosing appropriate question types 

Developing the strategies P98 

Asking good questions 

Biz practice P100 

Create a satisfaction questionnaire: explore the problems 

Looking beyond P102

Chinese arts and crafts


Unit 8 Propose practical and effective solutions P103 

Learning objectives P103 

Listening P104 

A lecture on how to increase publicity for events 

Reading P105 

Main aspects of staff management

Preparing for the structure P107 

Structure of a problem-solving proposal 

Sharpening the skills P109 

Justifying the necessity of addressing specific problems 

Developing the strategies P110 

Proposing effective solutions 

Biz practice P112 

Write a proposal: present solutions for improving the overall quality of events 

Looking beyond P114 

Culture and sustainable development 


作者简介

袁艺舟,西安外国语大学讲师、博士,商务英语硕士生导师。研究方向为商务英语、国际商务管理、国际商务等。多年来致力于与国际院校的交流与合作,开展了西外与牛津、剑桥、哈佛、范德堡等国际著名学府的学术合作。曾赴中欧国际工商学院等国际一流管理学院进行访学交流。出版专著两部,在国际国内知名期刊与国际学术会议等发表论文20余篇。多次荣获校级优秀教师称号,教学成果曾获得全国商务英语专业评估委员会专家的高度肯定。


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