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《国际人才英语教程高级》基于国家对于国际人才的需求,以人才核心能力培养为目标,以“产出导向法”和“体验式学习”为教材设计理念。《国际人才英语教程高级》与“国才考试”高级相对应,教材设计遵循“国才考试”聚焦职场的设计理念,创设职场情境和主角人物,探索刚入职的管理培训生会面临的职场任务,通过完成一系列活动,帮助学生体验真实职场,实现人才核心能力培养。
内容简介
《国际人才英语教程高级》结合普通本科高校的教学实际而编写,难度与“国才考试”高级相对应,关注职场沟通能力的提升。本册教材设定为会展总监面临的职场情境,包含四个职场任务,每两个单元完成一个职场任务,共八个单元,带领学生了解完成不同的职场任务所需要的各种核心能力,帮助学生跟随主角人物一起成长。
目录
CASE 1 Who will participate in the auto exhibition? P2
Unit 1 Write a market research report P4
Learning objectives P4
Reading P5
An excerpt from an industry report on China’s new energy vehicles
Listening P9
Interviews with representatives of NEV manufacturers and customers
Preparing for the structure P10
Structure of a market research report
Sharpening the skills P12
Using appropriate charts to present data
Developing the strategies P14
Using statistics appropriately to improve credibility
Biz practice P16
Write a report: conduct market research on new energy vehicles in China
Looking beyond P18
China’s new energy vehicles
Unit 2 Invite car manufacturers to the event P19
Learning objectives P19
Reading P20
A tentative planning scheme for the new energy vehicle exhibition
Listening P23
A conversation between Liu Yang and Monica about the presentation strategies
Preparing for the structure P24
Structure of a presentation inviting potential participants
Sharpening the skills P26
Including evidence to increase persuasiveness
Developing the strategies P28
Using different ways to engage the audience
Biz practice P29
Make a presentation: invite car manufacturers
Looking beyond P31
Carbon neutrality
CASE 2 How can they handle the last-minute change? P32
Unit 3 Negotiate a solution P34
Learning objectives P34
Reading P35
An event management services contract
Listening P38
A conversation between Liu Yang and Monica about their demands
Preparing for the structure P39
Structure of a business negotiation
Sharpening the skills P40
Expressing agreement and disagreement effectively
Developing the strategies P42
Choosing appropriate negotiation styles
Biz practice P44
Conduct a negotiation: negotiate a solution
Looking beyond P46
China’s book clubs
Unit 4 Inform the publishers of the new plan P47
Learning objectives P47
Reading P48
Introductions to the three convention centers
Listening P52
A conversation between Liu Yang and Monica about the most suitable option
Preparing for the structure P53
Structure of an apology email
Sharpening the skills P54
Expressing an apology sincerely and clearly
Developing the strategies P56
Making a concise apology
Biz practice P57
Write an apology email: apologize for the venue change
Looking beyond P59
The power of cultural exchange
CASE 3 Will they be forgiven? P60
Unit 5 Investigate and report the accident P62
Learning objectives P62
Reading P63
A news report on the escalator accident
Listening P66
A conversation between Liu Yang and the head of the convention center
Preparing for the structure P67
Structure of an accident briefing report
Sharpening the skills P69
Describing an accident in a clear way
Developing the strategies P70
Writing objectively
Biz practice P72
Write an accident briefing report: explain the situation
Looking beyond P74
The long history of China’s animation
Unit 6 Provide the public with updates and follow-ups P75
Learning objectives P75
Reading P76
Two cases of public relations crisis management
Listening P79
A conversation between Liu Yang and Monica about the dos and don’ts
Preparing for the structure P80
Structure of a crisis speech
Sharpening the skills P81
Using a proper language style for a crisis speech
Developing the strategies P82
Expressing sincerity in a speech
Biz practice P83
Make a speech: update the situation and follow-ups
Looking beyond P85
Story and art
CASE 4 How well did this exhibition perform? P86
Unit 7 Design a questionnaire to collect feedback P88
Learning objectives P88
Reading P89
A news report on the ceramics exhibition
Listening P93
The oral comments from three attendees
Preparing for the structure P94
Structure of a questionnaire
Sharpening the skills P96
Choosing appropriate question types
Developing the strategies P98
Asking good questions
Biz practice P100
Create a satisfaction questionnaire: explore the problems
Looking beyond P102
Chinese arts and crafts
Unit 8 Propose practical and effective solutions P103
Learning objectives P103
Listening P104
A lecture on how to increase publicity for events
Reading P105
Main aspects of staff management
Preparing for the structure P107
Structure of a problem-solving proposal
Sharpening the skills P109
Justifying the necessity of addressing specific problems
Developing the strategies P110
Proposing effective solutions
Biz practice P112
Write a proposal: present solutions for improving the overall quality of events
Looking beyond P114
Culture and sustainable development
作者简介
袁艺舟,西安外国语大学讲师、博士,商务英语硕士生导师。研究方向为商务英语、国际商务管理、国际商务等。多年来致力于与国际院校的交流与合作,开展了西外与牛津、剑桥、哈佛、范德堡等国际著名学府的学术合作。曾赴中欧国际工商学院等国际一流管理学院进行访学交流。出版专著两部,在国际国内知名期刊与国际学术会议等发表论文20余篇。多次荣获校级优秀教师称号,教学成果曾获得全国商务英语专业评估委员会专家的高度肯定。
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