书名：The Real-Life MBA商业的本质
作者：Jack Welch；Suzy Welch
出版社名称：HarperBusiness
出版时间：2015
语种：英文
ISBN：9780062390639
商品尺寸：15.2 x 1.6 x 22.9 cm
包装：平装
页数：320
★管理巨匠杰克韦尔奇十年磨一剑，封笔之作
★致敬工业时代，回归商业本质
★一部互联网时代的“赢”家指南

本书The Real-Life MBA《商业的本质》是“全球杰出CEO”杰克·韦尔奇继管理圣经《赢》之后潜心10年的封笔之作，致敬工业时代，回归商业本质。

互联网时代，我们为何还要读杰克·韦尔奇？工业时代走向终结，互联网浪潮强势来袭，
当一切都被颠覆，一切都被重新定义，究竟哪些东西是我们依然需要坚持的？当O2O已死，资本寒冬来临，当创业成功依然只是小概率事件，如何才能在这个时代，始终处于“赢”者的地位？时代变了，商业的本质始终未变，增长依然是王道。如何做一个互联网时代的优秀领导者？如何带好90后团队？如何选拔人才，留住好员工？如何做产品，如何做营销？如何做好风险管理，应对危机？

以上这些，依然是每一个管理者亟待解决的问题。杰克·韦尔奇，在《商业的本质》中给出了答案！八十载丰富阅历，以时间丈量商业的本质；传承工业经济文明商业本质思想，启发信息经济文明商业创新发轫！

媒体评论：
如果说我在写《赢》这本书时对商业有所了解，那么在撰写《商业的本质》时我对商业了解得更多了，也更深刻了。因为自那时起，商业环境已经发生了很大的变化，我很幸运能够紧跟时代的变化而没有落伍。——杰克•韦尔奇

《商业的本质》是对《赢》的延续和进化。杰克•韦尔奇在行云流水之间把管理学的精髓简单而直接地刻画了出来，他带给我们更多的是赢的态度，是通过抓住商业中本质的东西走向赢的路径。——领英中国总裁沈博阳

互联网思维和万众创新席卷中国，从膜拜到迷茫，从浮躁到滚烫——在我们探索的过程中，《商业的本质》提供了一个自省的视角，一个激发潜能的角度。
——搜狗首席执行官王小川

#1 Wall Street Journal Bestseller and New York Times Bestseller
The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career.
In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world consulting to organizations of every size and in every industry, speaking before hundreds of audiences, working closely with entrepreneurs from Mumbai to Silicon Valley, and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled. Over the same time frame, Jack has advised more than seventy-five companies through private equity, and dozens more in a senior advisory role at IAC. Now, Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management—and offer pragmatic solutions to overcome them.
Going beyond theories, concepts, and ideologies, they tackle the real stuff of work today. When you get down to it, they argue, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. Work is a grind. We just got whacked. My boss is driving me nuts. I’m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don’t know what our Chinese partners are talking about. We’re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack’s years of iconic leadership and Suzy’s insights as former editor of the Harvard Business Review, their new database of knowledge infuses The Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now.

Review
"A solid framework on how business works and how to be part of the game. The authors positive attitudes and enthusiasm to share their expertise dominate the text....A practical and multilayered guide to running a company effectively and profitably."
--Stephanie Garber, New York Times bestselling author of Caraval and Legendary
2005年世界畅销书《赢》出版后，经历了剧烈变革的10年，也是互联网蓬勃发展的10年。这期间，杰克韦尔奇访问了世界各地不同大小、不同行业的公司，提供商业领域的教学和咨询服务，深度接触了数百家企业。

《商业的本质》是杰克·韦尔奇对过去十几年商业变革的反思和总结。他指出，科技革命给市场带来了巨大变化和诸多杂音，但作为管理者，不能迷失商业中核心的东西。在当今的新商业环境下，要想“赢”，就必须遵从商业的规则，回归商业的本质。

《商业的本质》不谈空洞的理论和概念，因为在现实中，商业成功的关键在于妥善解决那些层出不穷、生死攸关、不可避免的窘境。韦尔奇在《商业的本质》中结合大量企业的现实案例和经营困境，给出了切实的解决方案，特别是针对经济低迷时期，提出了企业实现快速增长的六大突破口，包括：协同力、领导力、影响业绩和成本的关键数据、快速敏捷的战略制定流程、组织结构优化和领导者的心理素质。同时，韦尔奇还在书中专门分析了中国的经济状况，对中国企业的发展做出了点评和展望。
杰克·韦尔奇，1960年加入通用电气公司（GE），1981至2001年担任该公司的董事长兼首席执行官，是GE年轻的董事长。在任期间，GE公司的市值从130亿美元增长到超过4000亿美元，高居世界第1。2000年韦尔奇被《财富》杂志评为“世纪经理人”，他还被誉为“全球第1CEO”、“受尊敬的CEO”、“美国当代成功、伟大的企业家”。他撰写的《杰克·韦尔奇自传》与《赢》畅销世界。2010年，他创办杰克韦尔奇管理学院，这一在线MBA项目获得了广泛赞誉。
Jack Welch is the Executive Chairman of the Jack Welch Management Institute, an online MBA school with more than 1,000 students. Prior to this, for 20 years, he was Chairman and CEO of General Electric Company, which was named the worlds most valuable corporation and was consistently voted the most admired company in the world by Fortune magazine. Welch is active in private equity and consulting, working with dozens of businesses in a wide variety of industries. Along with speaking to upwards of a million people around the world, CNBC named Jack Welch one of the Top 10 "Rebels, Icons and Leaders" of the past 25 years.

苏西·韦尔奇，曾就读于哈佛商学院，毕业后供职于贝恩管理咨询公司，后来担任《哈佛商业评论》编辑，发表过许多关于领导力、创新、变革与组织行为等方面的文章，与杰克·韦尔奇合著了《赢的答案》，现任杰克·韦尔奇管理学院顾问。
Suzy Welch (born Suzanne Spring in 1959), formerly known as Suzy Wetlaufer, is an American author, television commentator, business journalist, and public speaker. Her 2009 book, 10-10-10: A Life Transforming Idea, was a New York Times bestseller. She is also the co-author, with her husband Jack Welch, of two international New York Times and Wall Street Journal best-selling business books, Winning, published in 2005, and The Real Life MBA, published in 2015.
Part I: It’s About The Game
Part II: It’s About The Team
Part III: It’s About You

A few years ago, the two of us took a trip to Las Vegas. Not to play the tables: that’s not our thing. No, we were in Las Vegas to speak to the International Council of Shopping Centers, 60,000 members strong.
It just so happened that the speech was early in the morning, so we arrived the night before, and with an open evening, like good tourists we decided to get tickets to a show. A famous singer was in town, and so off we went, one of us being very enthusiastic, the other being very accommodating.
Cue the 50-piece orchestra and the colored smoke machines. What a production. Big hair, power ballads, backup singers dangling on wires from the ceiling, and an eye-popping procession of costume changes.
Yet, less than an hour in, one of us was fast asleep.
Rattled awake, here’s exactly what he said:
“What’s the score?”
That, in three words, is a person who loves sports—and business.
They’re the same thing, aren’t they? Both are intense and full of fun. They’re hard; they’re fast. They’re a nonstop grapple filled with strategy, teamwork, nuance, and surprise.
And in sports and business alike, the players are in it to win. A brand manager wallows with his team about how to position a product out of engineering that just might blow sales through the roof. Three friends from college ditch Wall Street to start a microbrewery or launch a new app. A manufacturing manager wakes up one morning with a great idea about how to increase yield at his factory. An HR executive interviews six candidates for a job that should have been filled three weeks ago and, at last, one seems perfect.
People work all day, every day, trying to make their organizalions and lives better. Trying to help their families, their employees and colleagues, their customers, and the communities where they operate.