将心注入 星巴克咖啡王国传奇 英文原版 Pour Your Heart Into It 英文版进口原版英语书籍
| 运费： | ¥ 0.00-999.00 |
| 库存： | 19 件 |
商品详情
书名：Pour Your Heart Into It将心注入:星巴克咖啡王国传奇
作者：Howard Schultz
出版社名称：Hyperion
出版时间：2011
语种：英语
ISBN：9780786883561
商品尺寸：23.5 x 15.6 x 2.2 cm
包装：平装
页数：351（以实物为准）
星巴克咖啡的崛起已经成了过去几十年商业神话的代表。从西雅图海边的一家小馆成长为一家在世界范围内有着一千六百多家门店的超级连锁品牌，并且以每个工作日都会出现一个新店的速度猛增。作为超出想象的增长奇迹，实际上是星巴克保持其在产品档次和员工满意度方面做出成*的管理方法。
本书中，星巴克CEO Howard Schultz将星巴克现象全是为不同的理论，分享他在将这种伟大的咖啡注入美国文化中的智慧。作为企业探索者，销售员、管理者将告诉读者该如何将激情转化为生产力，而这本书也会成为经管理“改变一切的”代表作。从唇齿间到我们的话语再到身边的每一个人。"
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)
Howard Schultzis a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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