罗希特·巴尔加瓦：非显而易见的思维：如何看到别人错过的东西 Non-Obvious Thinking: How to See What Others Miss

基本信息

Format:Hardback 208 pages

Publisher:Ideapress Publishing

Imprint:Vicara Books

ISBN:9781646871612

Published:3 Dec 2024

Language ‏ : ‎ English

页面参数仅供参考，具体以实物为准

书籍简介

灵感来自《华尔街日报》畅销书排行榜#1《非显而易见》系列！

改变您的观点。更加非显而易见。

在《非显而易见的思考》中，畅销书未来学家 Rohit Bhargava 和先锋风险投资家 Ben duPont 联手提供了一种简明的四步方法，让您思考得更远大。

从津巴布韦的白蚁丘到似乎一夜之间消失的未被发现的澳大利亚岛屿，这本书将引人入胜的故事与高度可操作的日常课程融为一体。这不是一本充满理论的令人生畏的商业书籍。这是一份易于理解的路线图，让您更加善于观察并释放您想法的潜力。

学习如何：

为新想法和新思维创造空间。

通过训练您的观察力来发现见解。

磨练您的注意力以隔离重要的细节。

定义一个转折点，使您的思维变得特别。

这些是 SIFT 框架的四个组成部分——一种突破性的方法，旨在通过四个简单的步骤释放您的创造潜力。无论您是梦想创业成功、寻求创作灵感，还是仅仅想摆脱传统思维，《非显而易见的思维》都会帮助您学会发现别人错过的东西。

世界需要更多非显而易见的思考者。这本书将指导您成为这样的思考者。

INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!

Shift Your Perspective. Be More Non-Obvious.

In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist, Ben duPont come together to offer a concise four step method to think bigger.

From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas.

Learn how to:

Create space for new ideas and thinking.

Uncover insights by training your powers of observation.

Hone your focus to isolate the details that matter most.

Define a twist to make your thinking original and unique.

These are the four components of the SIFT framework– a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss.

The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.

作者简介

ROHIT BHARGAVA 的使命是通过教导他人如何成为不露骨的思考者来帮助世界变得更加美好。他是 Non-Obvious Company 的创始人，曾在李奥贝纳和奥美工作 15 年，负责领导大型全球品牌的品牌战略。Rohit 是《华尔街日报》畅销书排行榜#1的作者，著有十本书，是《Inc》杂志的月度撰稿人，也是乔治城大学颇受欢迎的讲故事、说服和营销兼职教授。

BEN DUPONT 是 Chartline Capital Partners 风险投资基金的联合创始人兼合伙人，该基金投资于 B2B 软件公司。他于 1999 年共同创立了创新公司 yet2。此前，Ben 曾在杜邦公司（杜邦）从事多个业务，包括医疗产品、纤维、特种化学品和工程。Ben 是 Longwood Gardens、Zip Code Wilmington 和 Tower Hill School 的董事会成员。他拥有塔夫茨大学机械工程学士学位，与妻子和两个孩子住在特拉华州罗克兰。

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

BEN DUPONT is co-Founder and Partner at Chartline Capital Partners venture capital fund that invests in B2B software companies. He co-founded yet2, an Open Innovation company in1999. Previously Ben worked at the E. I. du Pont de Nemours and Company (DuPont) in multiple businesses including medical products, fibers, specialty chemicals, and engineering. Ben is on the board of Longwood Gardens, Zip Code Wilmington, and the Tower Hill School. He has a BSME Tufts University and lives in Rockland Delaware with his families.