书名：HBR'S 10 Must Reads: The Essentials哈佛商业评论管理必读：大师十论
作者：Peter F. Drucker
出版社名称：Harvard Business Review Press
出版时间：2010

语种：英语
ISBN：9781422133446
商品尺寸：14.0 x 21.0 x 2.4cm
包装：平装
页数：288（以实物为准）

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment. Classic ideas, enduring advice, the best thinkers: HBR's 10 Must Reads.

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read:

Michael Porter on creating competitive advantage and distinguishing your company from rivals

John Kotter on leading change through eight critical stages

Daniel Goleman on using emotional intelligence to maximize performance

Peter Drucker on managing your career by evaluating your own strengths and weaknesses

Clay Christensen on orchestrating innovation within established organizations

Tom Davenport on using analytics to determine how to keep your customers loyal

Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard

Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward

Ted Levitt on understanding who your customers are and what they really want

C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.