书名：HBR's 10 Must Reads on Sales哈佛商业评论管理必读：销售
作者：Philip Kotler
出版社名称：Harvard Business Review Press
出版时间：2017

语种：英语
ISBN：9781633693272
商品尺寸：14.0 x 21.0 x 1.5cm
包装：平装
页数：192（以实物为准）

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to:

Understand your customer's buying center

Integrate your sales and marketing operations

Assess your business cycle and its impact on your sales force

Transition away from solution sales

Leverage the power of micromarkets

Introduce tiebreaker selling and consensus selling

Motivate your sales force properly

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times.