商品详情
本书具有以下特色:1.本书集商务和英语理论知识、实际运用及实训于一体。2. 融入思政元素,体现鲜明的时代特色。3. 架构完整,内容丰富。4. 突出实用性和实战技能,可以让学生接触到生动真实的国际商务英语口语信息,培养学生熟练运用英语从事商务活动的能力。
《21世纪实用国际商务英语口语(第四版)》深入贯彻党的二十大精神,以习近平新时代中国特色社会主义思想为指导,准确把握教育事业发展面临的新形势、新任务,以培养学生的商务英语口语能力为核心,把英语语言能力培养与商务知识学习有机结合起来,突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动两大主线,涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。《21世纪实用国际商务英语口语(第四版)》精心设计了与国际商务有关的话题,从国际贸易实务的各个实战环节入手让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易,书中融入了展示中华文明等内容,通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中应用国际商务英语口语,提高商务交际技能,提升民族自豪感,增强国际视野。《21世纪实用国际商务英语口语(第四版)》配有音频、电子课件等资源,可作为高等院校经贸和英语专业的教材,也可作为相关从业人员的参考书。《21世纪实用国际商务英语口语(第四版)》第三版被评为;十三五职业教育国家规划教材,;十四五职业教育国家规划教材。
陈宁____________________________ 陈宁,福建师范大学协和学院,教授,硕士生导师、高级经济师;福建省翻译协会常务理事。论文《翻译目的论视角下的商务英语翻译教材建设研究》获得第十二届全国商务英语研讨会三等奖。陈鹏南____________________________ 陈鹏南,福建理工大学人文学院,讲师;2022年第13届;外教社杯全国高校外语教学大赛一等奖获得者;福建省翻译协会会员。
Chapter 1 Welcoming Clients 1PartA Situational Dialogue 2Communicative Scene 1 2Communicative Scene 2 3Communicative Scene 3 3Part B Practical Key Sentences 7Part C Integration of Theory and Practice 8Part D Practice 11Chapter 2 Seeking Business Opportunities 15Part A Situational Dialogue 16Communicative Scene 1 16Communicative Scene 2 17Communicative Scene 3 18Part B Practical Key Sentences 23Part C Integration of Theory and Practice 25Part D Practice 27Chapter 3 Making Inquiries 31Part A Situational Dialogue 32Communicative Scene 1 32Communicative Scene 2 33Communicative Scene 3 34Part B Practical Key Sentences 39Part C Integration of Theory and Practice 41Part D Practice 43Chapter 4 Business Appointment and Arrangement 47Part A Situational Dialogue 48Communicative Scene 1 48Communicative Scene 2 49Communicative Scene 3 50Part B Practical Key Sentences 54Part C Integration of Theory and Practice 56Part D Practice 58Chapter 5 Offer and Counter_offer 61Part A Situational Dialogue 62Communicative Scene 1 62Communicative Scene 2 63Communicative Scene 3 64Part B Practical Key Sentences 67Part C Integration of Theory and Practice 69Part D Practice 71Chapter 6 At China Import and Export Fair 73Part A Situational Dialogue 74Communicative Scene 1 74Communicative Scene 2 75Communicative Scene 3 76Part B Practical Key Sentences 79Part C Integration of Theory and Practice 80Part D Practice 82Chapter 7 Business Visit 85Part A Situational Dialogue 86Communicative Scene 1 86Communicative Scene 2 87Communicative Scene 3 88Part B Practical Key Sentences 92Part C Integration of Theory and Practice 93Part D Practice 96Chapter 8 Innovative and Power Brand Strategy 99Part A Situational Dialogue 100Communicative Scene 1 100Communicative Scene 2 101Communicative Scene 3 102Part B Practical Key Sentences 107Part C Integration of Theory and Practice 109Part D Practice 111Chapter 9 Packing and Quality Inspection 115Part A Situational Dialogue 116Communicative Scene 1 116Communicative Scene 2 117Communicative Scene 3 118Part B Practical Key Sentences 121Part C Integration of Theory and Practice 123Part D Practice 125Chapter 10 Acceptance and Orders 129Part A Situational Dialogue 130Communicative Scene 1 130Communicative Scene 2 131Communicative Scene 3 132Part B Practical Key Sentences 136Part C Integration of Theory and Practice 137Part D Practice 140Chapter 11 Business Telephone Calls 143Part A Situational Dialogue 144Communicative Scene 1 144Communicative Scene 2 145Communicative Scene 3 146Part B Practical Key Sentences 148Part C Integration of Theory and Practice 150Part D Practice 152Chapter 12 Terms of Payment 155Part A Situational Dialogue 156Communicative Scene 1 156Communicative Scene 2 157Communicative Scene 3 158Part B Practical Key Sentences 163Part C Integration of Theory and Practice 165Part D Practice 166Chapter 13 Business Negotiation 169Part A Situational Dialogue 170Communicative Scene 1 170Communicative Scene 2 171Communicative Scene 3 172Part B Practical Key Sentences 176Part C Integration of Theory and Practice 178Part D Practice 180Chapter 14 Sign a Contract 185Part A Situational Dialogue 186Communicative Scene 1 186Communicative Scene 2 187Communicative Scene 3 188Part B Practical Key Sentences 192Part C Integration of Theory and Practice 193Part D Practice 195Chapter 15 Cargo Delivery 199Part A Situational Dialogue 200Communicative Scene 1 200Communicative Scene 2 201Communicative Scene 3 201Part B Practical Key Sentences 205Part C Integration of Theory and Practice 206Part D Practice 209Chapter 16 Business Conference 213Part A Situational Dialogue 214Communicative Scene 1 214Communicative Scene 2 215Communicative Scene 3 216Part B Practical Key Sentences 221Part C Integration of Theory and Practice 222Part D Practice 225Chapter 17 Sales Promotion 229Part A Situational Dialogue 230Communicative Scene 1 230Communicative Scene 2 231Communicative Scene 3 233Part B Practical Key Sentences 237Part C Integration of Theory and Practice 239Part D Practice 240Chapter 18 Interview 243Part A Situational Dialogue 244Communicative Scene 1 244Communicative Scene 2 244Communicative Scene 3 245Part B Practical Key Sentences 249Part C Integration of Theory and Practice 251Part D Practice 254Chapter 19 Complaints 257Part A Situational Dialogue 258Communicative Scene 1 258Communicative Scene 2 259Communicative Scene 3 259Communicative Scene 4 260Part B Practical Key Sentences 265Part C Integration of Theory and Practice 266Part D Practice 267Chapter 20 Banquet and Parting 271Part A Situational Dialogue 272Communicative Scene 1 272Communicative Scene 2 274Communicative Scene 3 274Part B Practical Key Sentences 278Part C Integration of Theory and Practice 279Part D Practice 281
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